Digital Platform Specialist
vor 2 Monaten
About Our Client
The company is a global electronics and technology corporation. It is widely recognised for its diverse range of products, spanning various industries such as consumer electronics, home appliances, mobile communications, and more. This company has established itself as a key player in the international market, consistently innovating and releasing cutting-edge devices. Known for its commitment to quality and innovation, the company has gained a significant presence in households worldwide, offering a broad spectrum of electronic solutions catering to different aspects of modern life.
Job Description
Key responsibilities of the Digital Platform Specialist:
Digital Strategy:
- Develop and articulate the digital marketing strategy in alignment with marketing goals and business objectives.
Digital Content Management & SEO:
- Craft SEO and content strategies.
- Curate, assess, and adapt HQ-supplied digital assets.
- Oversee the product page lifecycle (NPI/EOL).
- Generate creative banners for promotions and product campaigns.
- Produce on-page SEO content, product spec sheets, landing page content, and microsite content.
Digital Marketing + CRM:
- Formulate strategies for performance management in online campaigns.
- Assist in CX transformation with CRM proposals based on ideation and case studies.
- Fine-tune media channels and audience targeting for optimal reach and conversion KPIs.
- Enhance ROI through campaign optimization, drawing insights from historical performance and testing results.
Reporting:
- Deliver precise, timely, and insightful digital reports to enhance decision-making processes.
Review Management:
- Optimize and steer key deliverables for the review program.
Stakeholder Management:
- Cultivate positive and robust collaborations with marketing teams (Local & Global) for the creation of informative, insightful, and benefit-oriented product content.
The Successful Applicant
Essential requirements for the successful candidate:
- Tertiary marketing qualification with min 10 years experience in senior digital positions
- Comprehensive experience in digital marketing, platform management, SEO/Content management
- Experience in developing digital reporting and insights.
- Demonstrate competence in use of Microsoft Office software suite, especially Word, Excel, Electronic mail PowerPoint.
What's on Offer
-Staff discounts and benefits
-Career progression
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