Digital Performance Manager
Vor 2 Tagen
Job Description
If you could create the best digital bank in Australia, what would it look like? How would it make life easier? And what would you do to create a 6-star customer experience?
We're wondering the same thing.
We're building something new
We're building the new AMP Bank: a fully digital bank with new products, delivered via a mobile app with killer features, to make banking easy for everyday Australians and small businesses. No paperwork. No red tape. No complicated processes or confusing financial chat. Just simple, smart banking; a tap away. The way banking should be.
We've got the tech. We've got the approach. We just need the team to help us take AMP Bank to market in early 2025 and make it the best digital banking experience Australia's ever seen.
We need industry stirrer-uppers
You know: non-conformers. Those who are compelled to do something different. Who care enough about the customer to ask the big questions no one else will. Who want to know what if. What if we tweaked this, or toggled that. You zig when everyone else zags, disagree without being disagreeable, and love the rush of starting something new.
Specifically, Digital Performance Manager not boxed in by job title
As the Digital Performance Manager, you will be expected to specifically support delivery for achieving customer growth and onboarding targets for our Small-to-Medium Business (SMB) Banking proposition. This role will create impact by working collaboratively to design, execute and optimise digital advertising and on-site campaigns to acquire and onboard new bank customers to achieve annual acquisition plans and aligned with the Bank's vision to be a digital-first bank. The role will span paid digital advertising, on-site conversion rate optimisation/personalisation, SEO and data/analytics.
What matters
- Previous 3+ years experience defining, implementing, and optimising digital advertising and paid/owned optimisation strategies across channels and preferably within the Banking sector and specifically Small-to-Medium Business Banking.
- Proven experience in successfully managing and executing cross-channel digital advertising campaigns, on-site CRO/personalisation and SEO strategies that drive business outcomes on time and on budget.
- Competent understanding of digital advertising strategy, implementation, testing and optimisation, including but not limited to, SEM (Google & BING), Social (Meta & LinkedIn), Display & Video (Programmatic), Native and Affiliates.
- Experience with designing, building, testing and reporting on on-site conversion rate optimisation/personalisation activities, such as via Adobe Target (including experience with AEM).
- Experience in using and managing digital analytics across multiple digital platforms, such as Adobe Customer Journey Analytics (CJA) or Adobe Analytics), Google Campaign Manager 360, Google Search Ads 360 (SA360), Display & Video 360 (DV360),Meta, LinkedIn, SEMRush, Google Search Console.
- Experience with the Adobe Experience Platform, in particular real-time customer data platform (CDP).
- Understanding of industry trends and emerging technologies.
- Starting with the customer in mind
- Being curious, always asking why, what and how
- Playing as one team, making the Bank's goals our own.
What doesn't matter
You don't have to be from the finance world, as long as you're tech-minded and obsessed with creating 6-star customer experiences.
Imagine the lovechild of a fintech startup and a big four
Agile and hands on meets established and fully resourced. That's kind of who AMP Bank is.
We're setting up a whole new, digital business, building solutions our customers have asked for, and shaping how that business runs. Only we're doing it with the backing of a tech platform that works (the same tech that fuelled Starling Bank's success in the UK) and the financial muscle of AMP's 170-year heritage.
Take that. Add you. Shape who we become.
Right now, we're taking the best of AMP's current culture, borrowing from successful neobank cultures and creating something entirely new. So, there are still a lot of unknowns.
But you'll be part of the original squad, setting the tone for who we become.
You'll help us build the new AMP Bank from scratch, and shape the culture the wider AMP business adopts. A lot of it will be trial and error and making mistakes, so you need to be comfortable with things not always going to plan. We are.
And we're 110% in this together. So, you won't go it alone, but you will be called to muck in and play your part. This is no place to hide. We want your ideas to be heard and celebrated. It's about moving fast, working together and being transparent in everything we do.
This is how we'll make AMP Bank happen.
It's all of the fun, with none of the financial risk
This is your greenlight to take a sledgehammer to traditional banking and build a meaningful digital business from scratch. One that's so simple, smart and savvy, people write songs about it. Only, instead of the sleepless nights and cashflow worries that come with the startup phase, you'll have the tools, money, team and salary of a fully-fledged business. It's all of the fun of a startup, with none of the personal risk.
So, roll up your sleeves. There's work to be done.
Sure, it's going to be a fast, furious, challenging ride. It's new for us too. But that's the thrill of it. So, roll up your sleeves and burn your suit. There's work to be done.
Let's build the bank you wish existed
Let's get rid of the old school, the outdated and bank statements collecting dust on kitchen benches. And make AMP Bank the relatable, customer-obsessed bank we know it can be.
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