Product Marketing Specialist Alpine

Vor 3 Tagen

Altenmarkt im Pongau, Österreich Atomic Vollzeit

**KEY MISSION AND ACCOUNTABILITIES**:

- Develop a close working relationship with the BU Boots and set the terms for an effective internal collaboration with the Product Development team
- Own the development of all product related communication for alpine & touring boots and deliver educational and inspirational content and assets
- Support the product campaign development and contribute to the marketing plan
- Deliver all copy, e.g. for product texts (English and German), with the support of external copywriters, on time and in budget
- Set up and align the Product Marketing content in our data management tool PIM
- Support product related content production - pre-production (product shot lists, perfect setups, support product photography) & post-production (e.g. product videos)
- Deliver the catalog content (for print and digital versions)
- Deliver training tools and content
- Support website, packaging and in-store tool content creation
- Own the product and technology naming process including all necessary legal checks

**YOUR PROFILE AND REQUIRED COMPETENCIES**:

- Bachelor’s or master’s degree in marketing or a related field
- A minimum of 3+ years working experience in marketing communications and experience in the Outdoor industry would be beneficial
- Passionate about outdoor sports, including a deep understanding of product concepts, innovations, competitor activities and consumer behavior within the winter and outdoor sports industry
- Strong knowledge of state-of-the-art marketing tools and distribution channels with a substantiated understanding of a fully integrated marketing mix for sell-in, sell-through and sell-out
- Copywriting capabilities in American English and German for developing relevant content and emotive stories (in collaboration with professional copywriters)
- Basic knowledge in content production (photography and video productions)
- Demonstrated ability to effectively manage multiple projects including the ability to work with a pro-active work attitude
- Precise attention to detail while meeting deadlines and delivering quality results
- Strong interpersonal skills, the ability to work effectively with people of all levels and within different marketing divisions and business units
- Microsoft Office and favorably Adobe Creative software skills
- High-level English and German language skills (oral and written)
- Active practice of the sports: skiing / ski touring

**WHAT WE OFFER**:

- A varied, demanding and self-responsible activity in the sports industry
- Comprehensive development and training opportunities
- Flexible working hours and home office possibility
- Attractive social and employee benefits
- Canteen on site

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