Marketing Lead

vor 2 Monaten

Wien, Österreich Takeda Pharmaceutical Vollzeit

**Your Opportunity**:

- Develop, drive and lead the marketing strategy for BioLife EU plasma centers (Austria, Hungary and Czech Republic)
- Lead the development of marketing plans for BioLife plasma centers in Austria including the annual Global Brand Plan in line with Brand positioning, strategies, and goals
- Partner with core global team leads and operations affiliates to ensure delivery of the Global Brand Plan
- Lead and develop an international team of 3 direct reports responsible for marketing BioLife centers in Austria, Hungary and Czech Republic
- Collaborate with external agencies, internal partners and leadership to build brand awareness, digital channels and direct donor communications with strong oversight of agency relationships
- Investigate new consumer targeting opportunities to support business goals and build strategic recommendations to leadership
- Plan and deliver the CRM marketing strategy and execution for plasma donors to support them throughout their journey in order to accelerate awareness, conversion, retention and referrals
- Maintain a strong understanding of the donor journey, deriving insights from the data that will help to inform strategy and tactical implications
- Work with internal cross functions groups (Public Affairs, Legal, Regulatory, Medical) and external agencies to ensure integration and consistency of BioLife business strategies and regulatory compliance of promotional material
- Effectively track and manage the marketing budget

**Your Skills and Qualifications**:

- Completed education in Marketing or related field (Master´s degree preferred)
- 7+ years of experience in brand marketing in CPG and/or consumer products brand environment with agency experience as a plus
- Strategic thinker with excellent interpersonal, communication and presentation skills
- Experience with working in multi-unit consumer facing channel highly desired
- Fluency in German and English required, additional languages (e.g. Czech, Hungarian) beneficial
- Willingness to travel approx. 15% - 20% of working time (Czech Republic, Hungary, Austria), the rest of the working time can be managed from the office in Vienna (2 days/ week) and home office
- Ability to influence senior management as well as work with all levels in a cross-functional, fast-paced environment

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Takeda encourages and supports its employees by trainings, job rotations and mentoring. A balanced work - life ratio (recognition for work and family, company kindergarten) and numerous benefits (fitness center, cafeteria, etc.) complete our profile as a top employer. For more insights into Takeda click **here**.

Motivated employees must be remunerated accordingly. The minimum salary for this important and responsible position is **€ **5.538,85 **gross/month** (full time, collective wage agreement for the chemical industry) plus **attractive annual bonus**. The actual remuneration package will be guided by your professional experience and your qualifications, so **increased payment is possible**.

**Locations**:
AUT - Wien - Industriestrasse 67

**Worker Type**:
Employee

**Worker Sub-Type**:
Regular

**Time Type**:
Full time

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