Athlete Marketing Manager
vor 3 Wochen
University degree in Business Administration / Marketing & Communications / Sports Marketing
- Fluent in English, German and other additional languages are beneficial
- Permanent, Full-time
We are strengthening our International Sports Marketing Team Therefore we are looking for a motivated Athlete Marketing Manager. In this role you will be responsible that Red Bull will further be perceived as the outrider in the fields of Athletes and ensure that national athletes marketing priorities are being set correctly and in line with global strategic athlete directions. This position is a service unit for colleagues in the countries and other departments to support strategic and daily affairs. You will drive innovation and execution excellence in Marketing, Performance and Communication. Additionally the International Athletes Manager invents and executes new concepts across the globe and works personally with “International” athletes.
**Areas that play to your strengths**:
**All the responsibilities we'll trust you with**:
**CAREER SUPPORT PROGRAM**:
In this role you’ll further build and implement the Career Support strategy and continuously monitor, improve and adapt the strategy, workflows and outcome. You are the main Point of Contact for internal and external partners within the project. Furthermore you identify and select fitting athletes together with the country colleagues.
**COUNTRY SUPPORT**:
You’ll ensure high class and outstanding national athletes’ project programs globally by constantly providing service, guidance and supervision. You'll continuously challenge the countries/athletes for constant improvements. Additionally you will train and coach country colleagues in specific Athlete Marketing relevant topics to assure perfect information flow and the best trained and most up to date people in the countries. You’ll support and service the country Colleagues with yearly Business Planning process and share best practice examples.
**ATHLETE MARKETING**:
You will be responsible for the following areas:
- Make the most out of our Athlete partnerships in terms of usage and consumer impact
- Manage and integrate global Athlete activations (strategy, creation of content, distribution in coordination with the Communication team & Country Athlete Marketing Managers)
- Manage campaign-worthy initiatives (360-degree approach) and activations around key Athletes and key milestone moments
- Collaborate with Country Athlete Marketing Managers on creation, implementation and execution
- Developing, planning and execution of internal and external marketing concepts and trainings, create and contribute unique stories and innovative concepts
- Drive innovation/ launch new technologies
**ATHLETE PORTFOLIO MANAGEMENT**:
In this role you’ll shape the global Red Bull Athlete portfolio and ensure a high class and efficient global and national Athlete program via professional portfolio planning and a proactive approach (e.g. scouting). You make sure that Red Bull further on partners with the right Athletes and give guidance for the countries in setting up the perfect national Athlete portfolio for local consumers.
**MANAGEMENT OF GLOBAL ATHLETES**:
You create the perfect Marketing, Communication, Performance and Career package for Athletes managed by Red Bull International (incl. contract negotiations, target setting etc.).
**Your areas of knowledge and expertise**:
- University degree in Business Administration / Marketing & Communications / Sports Marketing
- Minimum 5-year experience as manager (Sport, Athletes, Brand, Marketing,) within Red Bull or a similar consumer driven brand / agency / institution (content and budget responsibility).
- Profound experience in working personally with athletes’ topics such as personal athletes marketing, athletes coordination within agencies or institutions, athletes projects or initiatives.
- Proven track record of being a successful and independent project leader with a wealth of finished and executed initiatives and projects.
- Effective communications skills, well-organized, structured, team player, entrepreneurial ‘can-do’ attitude.
- H igh interest in all kinds of sports (openness needed) and creative, innovative and motivated mindset
- Strong project leader and used in result-orientated decision making, independent success delivery
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