Product Marketing Manager

vor 2 Wochen


Wien, Österreich Playbrush Gmbh Vollzeit

Playbrush is the innovation leader in smart Oral Care in Europe and beyond.

Since 2015 we have been pioneering Smart Toothbrushes and Oral-Care-As-A-Service Subscriptions to revolutionize dental health for children, families and adults alike. Our interactive smart toothbrushes connect via Bluetooth to a smartphone or tablet. Children control mobile games with their toothbrush, and consequently get better at toothbrushing. Adults also interact and receive smart feedback via the toothbrush, so they can improve their brushing performance.

Playbrush is a startup that has received multiple millions of investment, won several awards and was recognised by the media globally. Only recently it has been acquired by the Swiss-Japanese consumer health champion Sunstar Global

Now we are looking for an experienced and ambitious Marketing Expert to own the customer journey from purchase to churn to join our team in Vienna.

Aufgaben
- Own Playbrush’ customer journey from purchase to churn
- Optimise customer retention to maximise Customer Lifetime Value
- Manage our upsell journey to upgrade normal customers to subscription

customers
- Manage our cross-selling journey so children customers (=parents) will also start

using our adult toothbrush
- Manage our referral system to make existing customers help us grow our base of

future Playbrushers
- Work closely with our tech and marketing team to leverage all touch points with
- Follow and analyse market trends to position our products
- Develop a strategy to enhance the journey and monitor relevant KPIs
- Come up with tactics to enhance the journey and monitor relevant KPIs

Qualifikation
- 2+ years of relevant work experience
- Experience in a startup or scaleup environment is a strong plus
- Experience with managing parts of the AAARRR funnel is a strong plus
- Experience with B2C business models (ideally digital subscriptions)
- Experience with direct consumer communication
- Excellent written and verbal communication skills
- Strong creative mind, with eagerness to execute and learn
- Proficiency in German and English. Please note that we can only consider applicants who are fluent in German.

**Benefits**:

- Flexible working hours
- Variety of perks (e.g., bonuses, trainings, lunches and free books)
- Frequent business trips to our London-office
- Working with an exceptional, young and international team with an open, kind

and proactive atmosphere
- Occasional team events/dinners and off-sites
- The opportunity to become a part of one of the most exciting software startups in

the consumer space (multiple award winner), which recently exited to a Global Consumer Health Champion



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