Product Marketing Manager
vor 3 Wochen
We are currently looking to extend our team with a product marketing manager for our next generation of test automation solution.
As the product marketing manager for our test automation solutions, you'll help shape our product and technology story and position our capabilities as a "must have" in the market. You'll define product messaging and go-to-market plans, lead product launches and deliver content for demand gen, field sales and partner enablement.
You'll be joining a high performing team that takes pride in taking product marketing excellence to the next level here at Tricentis and across the industry. The preferred location for this position is in our office in Vienna, Austria.
Your Responsibilities
- Create and execute a product marketing plan in collaboration with demand gen, sales, product management and senior leadership
- Develop ideal customer profiles, pain points and needs; research purchasing behaviors and market trends
- Develop and maintain the messaging, value prop and differentiation for our solution, products and use cases aligned with target audiences and customer segments
- Deliver compelling product collateral, including blog posts, ebooks, whitepapers, datasheets, case studies, presentations and videos
- Enable our field sales organization on how to recognize revenue opportunities, pitch the value of our solution and establish our business value; deliver sales playbooks, battlecards and competitive analyses
- Lead product launches in close collaboration with product management and other GTM functions
- Collaborate with demand gen and field marketing teams to generate quality sales leads, market awareness, customer success stories
- Collaborate with our AR and PR team to educate industry analysts and media on our product strategy, customer success and market momentum
- Evangelize our products, solution and point of view at conferences and tradeshows, executive programs, and partner events.
**Qualifications**:
- BA/BS degree or higher in Economics, Computer Science, Marketing or related field
- A minimum of 2 years of product marketing experience in high technology B2B enterprise software or related field required
- Excellent written and verbal communication skills; can provide work samples, such as whitepapers, ebooks, blog posts or presentations
- Significant experience driving GTM programs, including product launches, online/social media programs, sales plays or partner programs
- Enjoy speaking at industry events and webinars, evangelizing with analysts and industry groups, talking with customers, creating sales presentations, writing white papers.
- High energy, self-directed, team player and detail oriented with a sense of excitement both internally and externally for your products and our company
- Ability to travel between 10-30% (post pandemic)
- About Tricentis
Founded in 2007, Tricentis has been widely recognized as the leader in enterprise test automation by all major industry analysts, including Forrester, IDC, and Gartner’s Magic Quadrant five years in a row. Tricentis has more than 1,800 customers, including the largest brands in the world, such as McKesson, Accenture, Nationwide Insurance, Allianz, Telstra, Moët Hennessy-Louis Vuitton (LVMH PCIS), T-Mobile, Mercedes-Benz, Toyota, Dell, IHG, RBS, Cisco, and Vodafone.
Tricentis has global offices throughout AMS / EMEA / APAC, including Austria, Australia, Czech Republic, France, Germany, Hungary, India, Israel, Poland, Singapore, Sweden, Switzerland, the Netherlands, the United Kingdom, and the USA.
- We are under legal obligation in Austria to indicate the minimum salary, which is EUR 39,956 - gross per year for this position according to the IT collective agreement. However, our attractive compensation packages follow current market salaries and can therefore be significantly above the indicated minimum salary._
- Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran._
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