Product Marketing Manager
vor 2 Wochen
As a product marketing manager at Yokoy, you are not only doing demos or presenting product features (although these may sometimes occur).
This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.
**You know our competitors like the back of your hand**: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop innovative programs that drive demand. You are able to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.
In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
Tasks
- Market intelligence—be the expert on our buyers, who are they, how they buy, and their key buying criteria.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
- Understand and document our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use them.
**Requirements**:
- 3+ years of product marketing experience with at least 1 year of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Comfortable using collaboration and CRM tools such as Slack and Confluence
- Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
- Power-user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
- Exceptional ROI-tracking skills, able to prove what is -or isn’t—working
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties. Team player
- Bachelor’s degree in business or marketing; MBA preferred.
**Benefits**:
- Attractive development opportunities within Yokoy. You get the opportunity to implement ideas yourself and own your projects and grow.
- The chance to actively shape part of the marketing strategy - because we bring in the best people to learn from them.
- FinTech startup atmosphere with a young team and a great corporate culture - since we are moving in a fast-growing environment, we are even more dependent on everyone going above and beyond and giving full commitment - but at the same time, we also celebrate milestones achieved and individual successes to charge energy for the incredibly exciting journey ahead.
- Flexible working hours - everyone has his or her personal high-performance times when he or she is most productive. You have found your time? Perfect, with us it's the output that counts, not when you produced it.
- A link and a short description of a SaaS company that is acing it when it comes to product marketing
- A short text about your motivation to join Yokoy and why you think you would be the perfect fit for Yokoy
- A text snippet you produced during the past experience that you particularly liked
2\. We will get back to you within 1 week and if we think you’re a match you get invited to a first get-to-know-each-other call
**This is important to us**: Yokoy is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or
-
Product Marketing Manager
vor 4 Wochen
Wien, Österreich Canonical - Jobs Vollzeit**What is Canonical** Canonical is the global open source solutions provider and the publisher of Ubuntu. Since 2004 Canonical has led the way in providing free open source software solutions has created, putting innovation in the hands of everyone. Our portfolio of solutions are designed to support enterprises to innovate from the data centre to the edge;...
-
Product Marketing Manager
vor 2 Wochen
Wien, Österreich Canonical - Jobs Vollzeit**What is Canonical?** Canonical is the global open source solutions provider and the publisher of Ubuntu. Since 2004 Canonical has led the way in providing free open source software solutions has created, putting innovation in the hands of everyone. Our portfolio of solutions are designed to support enterprises to innovate from the datacentre to the edge;...
-
Product Marketing Manager
vor 4 Wochen
Wien, Wien, Österreich PlanRadar VollzeitWhat we do at PlanRadarPlanRadaris a leading platform for digital documentation, communication and reporting in construction, facility management and real estate projects. It enables customers to work more efficiently, enhance quality and achieve full project transparency. By improving collaboration and providing access to real-time data, PlanRadar's...
-
Product Marketing Manager
vor 4 Wochen
Wien, Wien, Österreich SEB Österreich Handels GmbH VollzeitWIR FREUEN UNS AUF IHRE BEWERBUNGsmart bewerben+43 (0)512 3302 - 613 Das Produktportfolio der Groupe SEB vereint ein umfassendes Spektrum hochwertiger und innovativer Marken. Haushaltsgeräte, Kochgeschirr und Metallwaren von Rowenta, Tefal, Krups, Moulinex, Emsa, Silit und Kaiser sowie von der Premiummarke WMF bieten eine exzellente Qualität, die sowohl...
-
Product Marketing Manager
vor 3 Wochen
Wien, Wien, Österreich SEB Österreich Handels GmbH VollzeitWIR FREUEN UNS AUF IHRE BEWERBUNGsmart bewerben+43 (0)512 3302 - 613 Das Produktportfolio der Groupe SEB vereint ein umfassendes Spektrum hochwertiger und innovativer Marken. Haushaltsgeräte, Kochgeschirr und Metallwaren von Rowenta, Tefal, Krups, Moulinex, Emsa, Silit und Kaiser sowie von der Premiummarke WMF bieten eine exzellente Qualität, die sowohl...
-
Strategic Product Marketing Manager
vor 3 Wochen
Wien, Wien, Österreich FREQUENTIS Deutschland GmbH VollzeitStrategic Product Marketing Manager - Public Safety (all genders)Group MarketingVienna FREQUENTIS AG From now on Full timeFrequentis Group with headquarters in Vienna is an international supplier of communication and information systems for control centres with safety-critical tasks. Worldwide, more than 500 customers in some 150 countries with more than...
-
Product Marketing Manager
vor 4 Wochen
Wien, Wien, Österreich Walls VollzeitAt Walls.io, we build software that empowers brands to achieve their goals and communicate authentically by leveraging user-generated content. For ten years, we've dedicated ourselves to sustainable growth as a proud category leader in B2B SaaS.Our customers include international brands such as Google, Make a Wish, Amazon, Ferrari, Tomorrowland, Cisco, TEDx,...
-
Product Marketing Manager
vor 3 Wochen
Wien, Österreich Canonical - Jobs VollzeitWith Ubuntu, Canonical made open source usable by all. Today, from enterprise to home users, from Calcutta to California, Ubuntu continues to redefine productivity, reliability and innovation on desktops, in the cloud and on devices. We're looking for a Product Marketing Manager who will be responsible for developing marketing strategy and go to market plans...
-
Product Marketing Manager
vor 3 Wochen
Wien, Wien, Österreich Walls GmbH VollzeitFull-timeHybrid (Homeoffice and Office Days)from 60.000 EUR / yearAt Walls.io, we build software that empowers brands to achieve their goals and communicate authentically by leveraging user-generated content. For ten years, we've dedicated ourselves to sustainable growth as a proud category leader in B2B SaaS.Our customers include international brands such...
-
Product Marketing Manager in
vor 2 Wochen
Wien, Österreich Lingvano GesbR VollzeitLingvano’s mission is to break down language barriers and build bridges between Deaf and hearing people. The way we do that is by creating easy-to-use Sign Language courses for real-life situations. To help us to connect more people to their Deaf relatives, friends or neighbors, we’re looking for a Product Marketing Manager who will take on a leading...
-
Manager Product Marketing
vor 3 Wochen
Wien, Wien, Österreich KIA AUSTRIA Gesellschaft m.b.H. VollzeitMove on and find new inspiration. Du bist begeistert von der Automobilbranche und möchtest die Mobilität von morgen mitgestalten? Bei Kia suchen wir einen Manager Product Marketing (m/w/d) der unser Produktportfolio strategisch weiterentwickelt und maßgeblich dazu beiträgt, unsere Position als Vorreiter im Bereich Elektromobilität (BEV) zu...
-
Senior Product Marketing Manager
vor 2 Wochen
Wien, Österreich Tellent Vollzeit**Your Mission** The Senior Product Marketing Manager will be part of the Product Marketing team within the greater Marketing department. They will report directly into the Head of Product Marketing. This role will be the main driver in fundamental Product Marketing projects, such as defining and iterating on Tellent’s global as well as market-specific...
-
Product Marketing Manager
vor 3 Wochen
Wien, Österreich Tricentis VollzeitWe are currently looking to extend our team with a product marketing manager for our next generation of test automation solution. As the product marketing manager for our test automation solutions, you'll help shape our product and technology story and position our capabilities as a "must have" in the market. You'll define product messaging and go-to-market...
-
Graduate Product Marketing Manager
vor 3 Wochen
Wien, Österreich Canonical - Jobs VollzeitCanonical is looking for a Graduate Product Marketing Manager who will be responsible for developing marketing strategy and go to market plans at a global level for a diverse range of products to support our growth strategy. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the Product and engineering teams,...
-
Product Marketing Manager
vor 3 Wochen
Wien, Wien, Österreich Thermo Fisher Scientific VollzeitWork ScheduleStandard (Mon-Fri)Environmental ConditionsOfficeJob DescriptionThermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex...
-
Product Marketing Manager
vor 1 Woche
Wien, Österreich Canonical - Jobs Vollzeit**We value**: - Experience in a product marketing function for enterprise IT products (SaaS experience preferred) - Passion for the cybersecurity industry and cybersecurity marketing - The discipline and creativity to build successful go-to-market strategies - Personal engagement with users and customers - Excellent verbal and written communication skills:...
-
Marketing Manager
vor 2 Wochen
Wien, Österreich Compass Life Sciences VollzeitCompass Life Sciences are proudly working in partnership with a rapidly growing, innovative and exciting pharmaceutical company leading the way in cardiovascular therapies, they are making a real difference in cardiovascular disease management. The company have had great success within the American market and are now looking at replicating this success...
-
Strategic Product Marketing Manager
Vor 7 Tagen
Wien, Wien, Österreich FREQUENTIS AG VollzeitDo your life's best work tomake the world a safer place. Strategic Product Marketing Manager - Public Safety (all genders) Group Marketing * Wien * FREQUENTIS AG * Vollzeit Über Frequentis Frequentis Group mit Headquarter in Wien ist ein internationaler Anbieter von Kommunikations- und Informationssystemen für Leitzentralen mit...
-
Strategic Product Marketing Manager
vor 3 Wochen
Wien, Wien, Österreich FREQUENTIS AG VollzeitDo your life's best work tomake the world a safer place. Strategic Product Marketing Manager - Public Safety (all genders) Group Marketing * Wien * FREQUENTIS AG * Vollzeit Über Frequentis Frequentis Group mit Headquarter in Wien ist ein internationaler Anbieter von Kommunikations- und Informationssystemen für Leitzentralen mit...
-
Performance Marketing Manager
vor 4 Wochen
Wien, Österreich AdVenture Marketing Vollzeit**Ihre Aufgaben**: **Social-Ads, Targeting, Leads!** Das ist nichts Neues für Dich? Dann zeig uns, was Deine Kampagnen ausmachen, und vergrößere unser Team! Du arbeitest mit Großkunden aus ganz Österreich zusammen und kannst Deine Expertise einbringen, um gemeinsam mit uns Spitzenleistungen zu erzielen. Wir suchen einen leidenschaftlichen** Performance...
