Marketing Technology Operations Specialist
vor 4 Wochen
This is a Marketing Technology Operations Specialist role with one of the leading companies in AU right now 🔥 -- Canva -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.
More About the Role at Canva 🧐🧐
**Where and how you can work** Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. **What you’d be doing in this role** As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. At the moment, this role is focused on: - Campaign orchestration and reporting: Organise and execute programs, unite stakeholders for seamless delivery. Track and report campaign performance, offering valuable insights. - Drive operational efficiencies: Streamline campaign crafting and execution for improved launches and continuous enhancements. - Technical translation: Convert business requirements into actionable technical specs for Martech and Sales operations implementation. - Data segmentation: Utilise data sources, variables and categories to segment data effectively. - Nurturing strategies: Design and implement nurturing programs to facilitate healthy movement of leads across different lifecycle stages. - Operational expertise: Serve as the resident expert on audience segmentation, A/B testing, and defining success metrics. Provide guidance to enhance campaign effectiveness. - Campaign monitoring and optimisation: Continuously monitor, analyse, and optimise campaigns to achieve defined goals. - Salesforce Reporting: Create reports and dashboards to offer visibility into marketing campaign effectiveness and demonstrate the ROI of marketing investments. - Campaign QA: Ensure operational compliance through pre-launch quality checks - Lead-to-MQL Conversion: Collaborate with growth marketing to enhance conversion rates through data analysis and recommendations. - Marketing engine innovation: Evaluate tooling & processes for our B2B and Education Marketing Engine, encompassing sales, education, partnership, events, and more. - Adaptable Environment: Embrace the dynamic nature of Canva and thrive in an environment where multiple projects run simultaneously. Adaptability, prioritisation, and embracing the learning opportunities in a fast-growing company are vital. **You're probably a match if** - 5+ years experience in B2B Marketing, Sales operations or related fields - Strong understanding of tools which enable Marketing and Sales teams, and an aptitude to quickly learn new tools, specifically: - - Mandatory: Salesforce Certified (SFDC Admin 1-2 years) - - Preferred: Pardot/Marketo (or similar MA tool), Braze/Intercom, other similar Sales and Marketing tooling - Experience in configuring Salesforce beyond basic usage, including customising workflows, creating reports and dashboards, and managing user permissions. - Expertise in audience segmentation, A/B testing, and defining success metrics. - Proven ability to document processes, workflows, and system configurations within Salesforce and other marketing tools. This includes creating user guides, training materials, and maintaining documentation to ensure knowledge transfer and continuity. - Bonus: Data analysis & data visualisation tool capability - we won’t need you to query the data warehouse, but you have an understanding of data schemas to construct segmentation rules and conduct insightful analyses.
🚨🚨 If you don’t think you're a perfect fit, you should still sign up to Hatch and create a profile, we'll match you to other roles that suit your profile.
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✅ Applying here is the first step in the hiring process for this role at Canva.
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