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Senior Product Marketing Manager
vor 2 Monaten
This is a Senior Product Marketing Manager role with one of the leading companies in AU right now 🔥 -- Upguard -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.
More About the Role at Upguard 🧐🧐
The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand. **Where does this role fit in?** As our Senior Product Marketing Manager, you will be pivotal in driving the growth of our attack surface management product. You’ll advocate for the features that delight our users and drive our growth, creating messaging and campaigns to launch them. You will oversee the creation and execution of product launches and strong competitive positioning, keeping UpGuard front and centre in the minds of industry analysts and the market. ### **What will you do?** - Craft differentiated positioning and messaging for our attack surface management product - Partner with the Product team as the voice of our customers, GTM teams, and the market to help shape product roadmaps - Launch new, innovative features into the market that cut through the noisy landscape - Understand the market landscape of the attack surface management and digital risk protection space – including TAM/SAM, competitors, packaging & pricing, and much more - Build core sales and marketing assets such as pitch decks, enablement training, and core messaging for technical content - Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences ### **What do we need from you?** - 4+ years of product marketing experience in B2B SaaS product marketing for a technical product - A passion for connecting with customers and understanding pain points - You can hold your own in conversations with our Product and executive team - You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy - You're comfortable presenting UpGuard’s products to C-level execs and industry analysts - You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-making ### **What would give you an edge?** - A strong grasp of cybersecurity - Experience marketing technical products to an IT or developer audience - Familiarity with product-led growth - You're comfortable in Excel/SQL - Experience at a growth-stage tech company
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