Senior Growth Marketing Manager
vor 2 Monaten
This is a Senior Growth Marketing Manager - Workplace Services (Benefits & Onboarding) role with one of the leading companies in AU right now 🔥 -- Myob -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.
More About the Role at Myob 🧐🧐
Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we’re a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone. **How you’ll make an impact** **- Audience growth:** Develop and execute integrated campaigns to increase the number of benefits members through our partner network. **- Acquisition funnel optimisation:** Monitor, analyse, and optimise the entire acquisition funnel to ensure high conversion rates and seamless customer experience. **- App activation and engagement:** Design, launch, and manage campaigns across multiple channels to increase app adoption rate and ongoing app engagement. **- Partner opportunities and optimisation:** Identify and develop new opportunities for partners to improve benefits adoption with their employers, working closely with sales, product, and partnership teams to create compelling value propositions and marketing strategies. **- Data-driven decision making: **Use data analytics to measure performance, identify opportunities for improvement, and optimise the sales funnel for maximum impact. **- Testing and experimentation: **Implement A/B testing and other performance experiments to improve messaging, channel effectiveness, and overall campaign results across various segments. **What we’re looking for ** \- 8+ years in growth marketing with core responsibility for commercial, growth outcomes \- Strong understanding of performance marketing channels, including email marketing, paid search, social media advertising, and app marketing. \- Highly technical with the ability to communicate effectively with product and engineering teams. \- Experience in funnel optimisation, and conversion rate optimisation. \- Analytical mindset with the ability to interpret data and make informed decisions to improve performance. \- Exceptional project management skills, with the ability to work cross-functionally and manage multiple priorities. \- Exceptional communication and collaboration skills, with the ability to work effectively with internal teams and external partners, and a strong preference for clear, concise documentation.
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