Digital Trade Marketing Specialist
vor 4 Wochen
Digital Trade Marketing Role
At Red Bull, we're looking for a skilled Digital Trade Marketing Specialist to drive innovative digital activations and help us stay ahead in the Off Premise Trade Marketing space.
This role involves offering guidance and turnkey solutions within the realm of digital trade activations, ensuring comprehensive coverage of the entire path to purchase, including online platforms, while also managing requests related to the Digital Trial Platform and developing digital poster games and other engaging digital engagements to support campaigns.
Key Responsibilities:
- Developing digital trade marketing assets in collaboration with a global agency, specifically for online retailer platforms
- Providing support to local markets and ensuring absolute consistency with in-store Global POS toolkits through collaboration with the wider team
- Utilizing innovative technology to captivate the interests of our trade and retail partners, as well as overseeing the development of projects such as VR and AR POS tools
- Developing scalable and globally applicable in-store assets, including projects like the F1 Pit Wall Tool, Red Bull Soapbox VR Assets, and Red Mini Retirements Guidance
- Assisting HQ key accounts with occasional customer requests for trade activation solutions, while also providing markets with valuable feedback on their campaigns
Requirements:
- University degree in Marketing, Trade Marketing, Digital Marketing, Marketing & Communications or similar
- Excellent command of English
- Minimum 2+ FMCG experience, in Sales, Marketing or Trade Marketing preferable within beverages
- Proven Trade Marketing experience with Brand Marketing exposure
- Experienced in the development of POS materials and working with creative/design agencies
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