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B2B Marketing Campaign Strategist

vor 2 Monaten

Wien, Wien, Österreich HYDROGRID GmbH Vollzeit
About the Role

We are seeking a highly skilled B2B Marketing Campaign Strategist to join our team at HYDROGRID GmbH. As a key member of our marketing department, you will be responsible for designing, executing, and tracking multi-channel marketing campaigns to drive inbound lead generation, customer acquisition, and revenue growth.

Key Responsibilities
  • Develop and Implement Marketing Strategies: Design and execute multi-channel marketing campaigns to drive business growth, leveraging data-driven insights to maximize ROI and campaign performance.
  • Oversee Digital Marketing Channels: Optimize and manage digital marketing channels, including PPC, email marketing, social ads, SEO, and marketing automation, to ensure alignment with overall business objectives.
  • Lead Generation and Conversion: Develop and implement strategies to generate leads, designing marketing automation sequences to guide them effectively through the marketing-sales funnel, and supporting the sales team in converting leads to customers.
  • Marketing Automation and Software: Leverage marketing automation software for executing email campaigns, managing lead processes, and running ABM campaigns.
  • Collaboration and Content Creation: Collaborate with cross-functional teams and manage the creation of engaging content, including graphics and videos, to enhance campaign success.
Requirements
  • Marketing Experience: Minimum 4 years of marketing experience, with at least 2 in B2B SaaS.
  • Education and Skills: Bachelor's degree in marketing, business, or a related field, with strong analytical and reporting skills (GA4, GTM, Databox, or similar).
  • Technical Skills: Proficiency in marketing automation platforms, CRM & CMS systems (e.g., HubSpot, Pipedrive, MailChimp, Webflow or similar), and digital marketing channels and tools (Google Analytics, Google Ads, LinkedIn Ads, Meta Ads, media buying, email marketing).
  • Language Skills: Full fluency in written and spoken English (additional language skills would be a plus).
About Us

HYDROGRID GmbH is a fast-growing B2B SaaS company dedicated to empowering hydro operators to maximize both their revenue and total (renewable) energy production. We value trust, honesty, and creative-thinking and are committed to making hydro a power for the future and the backbone of the zero carbon economy.