Global Email Marketing Automation Manager
vor 2 Monaten
Job Summary
We are seeking a highly skilled Email Marketing Automation Manager to join our team at PlanRadar GmbH. As a key member of our Global Marketing Team, you will be responsible for developing and executing global email marketing campaigns to engage and convert PlanRadar prospects and customers.
Key Responsibilities
- Lead the concepting, execution, and analysis of global email marketing campaigns to drive leads, pipeline, and revenue.
- Develop and execute email campaigns tailored to each stage of the customer journey, including acquisition, development, churn prevention, and reactivation.
- Flawlessly execute custom and standard automations, along with one-off marketing campaigns, including product onboarding campaigns and email nurturing campaigns.
- Devise and implement a rigorous testing strategy to gain insights into customer segments, behaviours, and lifecycle stages, to increase engagement and revenue.
- Take ownership of the email campaigns calendar, ensuring timely and strategic deployment of campaigns in alignment with marketing objectives.
- Serve as the resident expert on HubSpot and Zoho CRM, managing technical aspects such as data synchronisation, field creation, and lead scoring framework implementation.
- Work with Excel filters to refine and align target audiences effectively.
- Own the health of our email database and make recommendations to continuously optimise the database health score.
- Mentor and guide regional teams in campaign execution and planning processes, fostering a culture of collaboration and excellence.
- Track, analyse and report on email performance and effectiveness, leveraging data-driven insights to optimise strategies for improved outcomes.
Requirements
- Entrepreneurial and data-driven marketer with exceptional operational skills to deliver results.
- Minimum of 4+ years of experience in a similar role, ideally in a high-growth, fast-paced environment.
- Strong collaborator able to work cross-functionally, especially closely with sales teams.
- Excellent communication skills in English, both written and verbal.
- You go the extra mile to complete projects, working independently with an outstanding level of ownership.
- Exceptionally detail-focused, always ensuring accuracy and precision in your work by rigorously double-checking and even triple-checking all data.
What We Offer
- Room for personal and professional development
- Challenging and diversified line of action
- Working in a fast-growing company with international customers and investors
- Centrally located and attractive office in Vienna
- Possibilities to work from home
- Performance-related career system
- Motivated and agile team with a common vision
- Additional benefits like team events, free drinks & snacks, ...
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