Marketing Operations Director

vor 1 Monat

Wien, Wien, Österreich GENERALI VERSICHERUNG AG Vollzeit

The GENERALI VERSICHERUNG AG is a pioneer in the assistance concept, founded in 1963. Our operations center provides 24/7 support to Austrian customers and has access to a global network of 750,000 partner companies. We offer innovative solutions in various areas, including Travel, Mobility, Home & Connected Living, Cyber-Security, Health & Senior Care.

Our team at Europ Assistance Österreich Gesellschaft m.b.H. is growing. Since 2023, we have been working closely with our Austrian sister companies Europ Assistance and Europäische Reiseversicherung (a GENERALI Group company) under joint management.

We cover the Benelux region, Switzerland, Germany, and Austria as part of our Northern Europe unit, providing exceptional service and innovative solutions to our customers.

You will play a key role in enhancing the efficiency and effectiveness of our marketing initiatives across Northern Europe as the Head of Marketing Operations. You will lead the marketing operations function, implement a regional customer experience strategy, optimize marketing processes, and support data-driven decision-making. Additionally, you will manage and lead a team of 11 people, ensuring collaboration, growth, and success within the team.

Key Responsibilities
  • Implement and manage marketing analytics tools to track campaign, CX performance, and ROI.
  • Analyze marketing data to provide insights and recommendations for optimizing campaigns and strategies.
  • Develop and maintain dashboards/reports to monitor key marketing metrics.
  • Develop and optimize CX processes to ensure efficiency and consistency across touchpoints.
  • Coordinate cross-functional teams to execute CX and complaints initiatives, ensuring alignment with business objectives.
  • Assist in managing the marketing budget, ensuring efficient allocation of resources.
  • Track marketing spend against budget, providing regular reports and insights to senior management.
  • Identify opportunities for cost savings and process improvements.
  • Manage the budgeting process and weekly follow-up with accounting teams.

As the Head of Marketing Operations, you will be responsible for managing and optimizing marketing data stack that feeds the CRM, email marketing, and automation tools. Ensure the integration of marketing technologies with other systems for seamless data flow and reporting. Lead the implementation of marketing automation strategies to improve lead generation and customer engagement. Act as a liaison between marketing, sales, and other departments to ensure alignment and effective communication. Foster a culture of continuous improvement and learning within the marketing team. Provide training and support to team members on marketing tools and processes.

Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in marketing operations, project management, or a similar role.
  • Strong understanding of marketing processes, campaign execution, and data analytics.
  • Proficiency with marketing technology platforms (e.g., Power Bi, Power Automate, SQL, CRM, email marketing, automation tools).
  • Excellent project management skills with the ability to manage multiple tasks and deadlines.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Experience in the insurance or financial services industry is a plus.
What We Offer
  • Employee discounts on our insurance products.
  • Dynamic flexitime model - No fixed working hours.
  • Good accessibility - location in the 22nd district of Vienna (lockable bicycle storage room).
  • Company kindergarten (Vienna 22nd district).
  • Healthcare by our company doctors.
  • Compatibility of career & family.
  • Company restaurant or Meal allowance.

We offer a competitive salary of at least 80,000 euros gross per year for full-time employment. Your actual salary will depend on your education and experience.

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