Digital Analyst

vor 1 Monat

Elsbethen, Salzburg, Österreich Red Bull Vollzeit
Role Overview

We are seeking a highly skilled Digital Analyst to join our Audience Insights team in Salzburg, Austria. As a key member of our team, you will be responsible for analyzing social channels like Instagram and TikTok, while also developing skills to analyze Earned (media coverage of Red Bull) and Owned (Redbull.com/Red Bull TV) channels.

Your goal will be to provide actionable, strategy-driven, and content-focused recommendations to drive the performance of Red Bull's media channels.

Success in this role will also involve building strong working relationships across Red Bull's Music & Dance Marketing teams.

Key Responsibilities
  • Lead the analysis of platform and Music and Dance trends across Red Bull's digital channels.
  • Develop and implement data-driven strategies to drive business growth.
  • Collaborate with global colleagues to align content with market objectives.
  • Provide training on tools and offer context to elevate data usage.
Requirements
  • 3+ years of experience in a comparable role, ideally within the Media or Publishing industries.
  • Highly skilled in Microsoft Excel, PowerPoint, knowledge of BI tools (e.g. Looker) is a plus, and willingness to learn new tools is a must.
  • Good working knowledge of social media and some associated analytics tools (e.g. Sprinklr, as well as native reporting platforms of the social networks).
  • Sharp analytical skills, with the ability to extract and analyse raw data and draw conclusions.
  • Ability to transform findings into a clear compelling story that drives positive action from the business.
Additional Information

Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.229 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.

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