Digital Insights Specialist
Vor 4 Tagen
We are seeking a highly skilled Digital Analyst to join our Audience Insights team in Salzburg, Austria.
This role will focus on analyzing social channels like Instagram and TikTok, while also developing skills to analyze Earned (media coverage of Red Bull) and Owned (Redbull.com/Red Bull TV) channels.
Key ResponsibilitiesThe successful candidate will lead the analysis of platform and Music and Dance trends across Red Bull's digital channels. Their insights will guide both global and country teams, highlighting key drivers and opportunities for impactful actions.
Additionally, they will be responsible for:
- Conducting proactive and reactive analyses to meet business needs
- Presenting findings to stakeholders, ranging from project insights to content analysis and market research
- Leading by example in gathering, interpreting, and presenting data-driven stories
- Providing strategic content recommendations based on qualitative analysis, market research, and competitor evaluations
To succeed in this role, candidates should possess:
- At least 3 years of experience in a comparable role, ideally within the Media or Publishing industries
- Highly skilled in Microsoft Excel, PowerPoint, knowledge of BI tools (e.g. Looker) is a plus, and willingness to learn new tools is a must
- Good working knowledge of social media and some associated analytics tools (e.g. Sprinklr, as well as native reporting platforms of the social networks)
- Sharp analytical skills, with the ability to extract and analyse raw data and draw conclusions
- Ability to transform findings into a clear compelling story that drives positive action from the business
The minimum salary for this position is €2,229 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities.
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