Ecommerce Business Intelligence Specialist

vor 1 Monat

Elsbethen, Salzburg, Österreich Red Bull Vollzeit
About the Role

We are seeking an experienced Ecommerce Analyst to join our team at Red Bull. As a key member of our digital marketing team, you will play a crucial role in driving business growth and enhancing user experience through data-driven insights.

Responsibilities
  • Utilize web analytics tools to track website performance, user behavior, and online marketing campaigns, and translate data into clear, compelling reports and presentations.
  • Work with cross-functional teams to identify business objectives and key performance indicators (KPIs), and set up analytics tracking to measure success.
  • Conduct regular audits of web data to ensure accuracy and identify areas for optimization, and provide strategic business consulting to internal stakeholders.
  • Stay up-to-date with industry trends, best practices in web analytics, and emerging technologies to maintain a competitive edge and offer innovative solutions.
  • Manage A/B testing and other conversion rate optimization (CRO) strategies to improve website effectiveness, and develop and maintain documentation and processes for web analysis and reporting.
Requirements
  • Bachelor's or Master's degree in Marketing, Business, Analytics, Information Systems, or a related field.
  • 2 years of experience in a similar role, preferably in a web analyst role.
  • Proven experience in web analytics, digital marketing, or business consulting.
  • Strong proficiency with analytics tools such as Google Analytics, and experience with A/B testing, CRO techniques, and SEO principles.
  • Excellent analytical and problem-solving skills with the ability to think strategically, and strong communication and presentation skills.
  • Knowledge of data visualization and reporting tools, and familiarity with HTML, CSS, JavaScript, and basic web technologies.
  • Solid understanding of online marketing strategies and how they drive business success, and ability to work independently and collaboratively in a dynamic, fast-paced environment.
  • Project management skills with a track record of delivering projects on time and to specification.
About Red Bull

Red Bull is a global leader in the energy drink market, with a strong presence in the fashion industry. We are committed to innovation, entrepreneurship, and a passion for life.

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