Vice President, Acquisition Marketing, Planning
vor 4 Wochen
You Lead the Way.
We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways.
When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other.
Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success.
Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day.
And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Role OverviewThe Vice President, Acquisition Marketing, Planning & Performance is responsible for developing and executing a highly integrated, multi-channel acquisition strategy to help Amex win in the marketplace.
The role requires a high degree of commercial acumen and an ability to balance driving growth at scale whilst continuously improving efficiency.
Strong analytics, coupled with consumer insights, are critical to inform decision-making and optimise investments.
They will partner closely with various internal teams as well as external partners to identify and test new targeting opportunities, offer constructs and capability enhancements to maximise business outcomes.
They will also need to focus on uplifting the customer experience to remove friction from the application process and to acquire customers on to the most relevant / profitable products.
Key ResponsibilitiesDevelop and implement innovative strategies to proactively target and attract high potential prospects.Lead, develop and manage all aspects of external Acquisition marketing including leading a large team of high performing digital marketing managers.Lead sales planning/target setting processes including forecasting and monitoring of performance against plan.Prioritise investments to optimise capabilities to drive cost effective and profitable volume growth.Drive acquisition through existing distribution partners relationships by leveraging access to their channels and customer bases.Implement new external distribution strategies and partnerships to ensure the creation of new acquisition channels to drive future growth of proprietary cards.Work closely with key business partners including Product Teams, Risk and New Accounts to ensure alignment and most effective strategies are being developed.Identify opportunities and drive alignment with cross-functional partners such as Global Merchant Network Services.Maintain market awareness of both competitors and technological advances to analyse, plan and develop future strategic plans for acquisition.Build strong relationships with Central teams in order to define and implement acquisition growth strategies in Australia and NZ.Minimum QualificationsTo be considered for this position you will have/be:
Seasoned business leader – with strategy, acquisition, digital and partnership management experience.Strong strategic, financial and analytical skills with a proven track record of effectively managing large investment budgets and complex and competing strategic initiatives.Strong people leader with proven track record of developing great talent, driving colleague engagement and a clear willingness to continue to improve and grow as a leader.Strong business judgment, communication and relationship building skills including an ability to influence and inspire others to support key strategies and tactics.Proven track record of delivering innovation including finding new ways to inspire teams to improve and reinvent existing, old or long-standing processes as well as new initiatives.Deep understanding, experience and commitment to the customer and designing strategies that drive deeper engagement and loyalty.Proven track record of driving results in a fast-paced and constantly changing environment.Highly collaborative with the ability to handle multiple priorities with a strong attention to detail.BenefitsWe back our colleagues and their loved ones with benefits and programs that support their holistic well-being.
That means we prioritize their physical, financial, and mental health through each stage of life.
Benefits include:
Competitive base salaries.Bonus incentives.Support for financial-well-being and retirement.Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location).Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.Generous paid parental leave policies (depending on your location).Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).Free and confidential counseling support through our Healthy Minds program.Career development and training opportunities.Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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