Qualitative Strategist
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Qualitative Strategist - Cultural Insights and Human BehaviourQualitative Strategist - Cultural Insights and Human Behaviour Melbourne, Aus $AUD 90-110,000 + SUPER - (posted Jun 24 2024)
This role will stretch your left and right brain thinking, blending logic with creativity.
This independent, values-driven insights agency is expert at exploring what's in people's heads and hearts.
It decodes culture and explores human behaviour.
Their approach to problem-solving is grounded in qualitative research, behavioural economics, cultural insights, AI and quantitative analysis.
The Role: Qualitative Strategist Working in deep collaboration and partnership with clients, strategists are involved in all aspects of the consulting process - client brief, research design, qualitative facilitation, translating insights into stories, analysis, testing ideas, writing trends reports, storytelling, designing evidence-based interventions, and client presentation.
B-Corp accredited, everything they do is centred around making the world a better place and having strong partnerships with socially aligned commercial brands, charities, NGOs, and government departments across industries, from mental health to sustainability, education, and technology.
They build brands, create experiences, plan futures, and work on interesting topics such as:
Understanding the future needs of Australian housingJoining the dots between fashion and female empowermentThe changing patterns of media consumptionExploring Gen-Z relationships with love and datingCreating behaviour change campaigns to help teens stay safe online.Understanding how to convert one-off donations to regular giving.Reducing risky driving through behavioural interventions.Minimum Requirements: 2+ years' experience in qualitative insights/strategy/researchA multidisciplinary approach to problem-solvingEmpathy, curiosity and have their finger firmly on the pulseQual toolkit - workshops, in-depth interviews, focus groups, online communities, ethnography, and observations.An understanding of behavioural tools - nudging, social norms, framing, heuristics, RCTs, scarcity, unconscious biases, rational choice, would be highly advantageous.About Resources Group
Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.
Who to contact: Please contact Emily Moser at Resources Group on or email ******
IMPORTANT - PLEASE INCLUDE YOUR NAME AND EITHER YOUR RETURN E-MAIL ADDRESS OR TELEPHONE NUMBER IN THE MESSAGE.
Please say that you found the vacancy on MrWeb
Thanks for your interest.
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