Crm Manager
vor 14 Stunden
Us: Tixel is building the world's most trusted live event marketplace.
With over 2 million users, thousands of event partners, and rapid growth in the UK and US, we're scaling fast and need a growth-focused Lifecycle & Loyalty Manager to drive us forward.
You: A passionate about and data-driven marketing, with a strong background in CRM strategies.
You have a knack for understanding customer behavior and turning data into actionable insights.
You're driven by the challenge of enhancing customer engagement and loyalty through effective CRM campaigns
This is an exciting opportunity to join a dynamic start-up where you can make a real impact.
As our Lifecycle & Loyalty Manager, you'll play a key role in developing and executing strategies that enhance customer retention and drive revenue growth.
You'll be the go-to person for all things CRM, working closely with our marketing, product, and data teams to ensure we're delivering personalised experiences that our fans love.
What You'll DoManage CRM and Loyalty Systems: Oversee the day-to-day operations of our CRM systems, ensuring data accuracy, system efficiency, and seamless integrations.
Collaborate with BI and external vendors to manage updates, integrations, and troubleshooting.
Execute Multi-Channel Campaigns: Plan, execute, and optimise multi-channel campaigns, including email, SMS, push, and loyalty incentives to drive customer engagement and re-engagement.
Enhance Key Customer Journeys: Improve how we communicate during critical customer journeys, such as buying or selling tickets on the Tixel, to build trust and loyalty.
Customer Segmentation and Personalisation: Develop and maintain customer segmentation models to deliver personalised experiences that resonate with different user groups and encourage repeat engagement.
Data Analysis and Reporting: Analyse customer data to identify trends, behaviours, and opportunities for growth.
Generate regular reports on key metrics on campaign performance, and customer retention and lifetime value.
Cross-Functional Collaboration: Work closely with marketing, customer service, and sales teams to ensure we are across all customer interactions, communicating with our customers seamlessly and intuitively at every touchpoint.
Continuous Improvement: Stay up-to-date with industry trends and best practices in CRM, loyalty, and data-driven marketing.
Continuously test, learn, and optimise strategies to improve engagement and program effectiveness.
Develop Lifecycle & Loyalty Strategies: Create and implement strategies that align with our business goals, focusing on customer retention, engagement, loyalty, and lifetime value.
Design loyalty and incentivisation programs to strengthen long-term relationships with our users.
Skills and ExperienceExperience: 5+ years of experience in CRM, lifecycle marketing, loyalty program management, or a related field.
Technical Proficiency: Proficiency in CRM platforms (e.g.
Iterable, HubSpot, Braze) and experience with loyalty and marketing automation tools.
Analytical Skills: Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
Campaign and Program Management: Experience in planning, executing, and optimising campaigns across multiple channels, including loyalty and incentivisation programs.
Customer-Centric: Deep understanding of customer segmentation, personalisation techniques, and loyalty strategies.
You know how to create engaging experiences for diverse customer segments.
Communication: Excellent communication skills, with the ability to present data-driven insights and strategies to stakeholders at all levels.
Project Management: Strong project management skills, with the ability to manage multiple initiatives simultaneously and deliver results on time.
Privacy & Compliance: Knowledge of GDPR and Australia's data privacy regulations. Nice to HavesExperience with A/B testing and conversion rate optimisation.
Familiarity with SQL or other data query languages.
Why you'll love it here.. You'll be a part of a fast-paced, high-energy team aligned with the love of music and live events.
We work hard, but we have fun.
Otherwise, what's the point?
You will have true ownership over your area of responsibility, and your input will be pivotal to the company's success.
In turn, you'll have a real impact on people and the live events industry.
We're proud of the fact we have a diverse team, are family-friendly, and have a flexible work environment with our HQ based in Melbourne, Australia, and a growing team in the UK.
You'll get an extra personal day off every month.
We offer a monthly ticket allowance.
We will invest in your development with access to a 'level-up' allowance and make it our priority to help you achieve your career objectives.
Give it a shot: We highly favour talent and interest over years of experience.
Please don't feel discouraged if you don't match every dot point on our ad.
There's a good chance that you're more badass than you're giving yourself credit for.
So, please apply anyway
At Tixel, we believe that DE&I is an essential part of achieving our mission, and we are committed to ensuring that our hiring processes, policies and practices are fair, unbiased and inclusive.
So, we particularly encourage you to apply if you identify as female, gender diverse, neurodiverse, a person of colour or other underrepresented minority, or are a member of the LGBTQIA+ community.
#J-18808-Ljbffr
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