Audience Specialist
vor 3 Wochen
We've been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you'll not only get to make a difference to millions of Aussie lives—you'll also get to see your impact.
About the teamAs the way we shop continues to evolve, our Digital team keeps us at the cutting edge. Driven by our innovative, inclusive, and forward-thinking culture, we're constantly looking at ways to create differentiated, omni-channel experiences for our customers and build the next generation of digital retailing.
About the roleColes Group is seeking an Audience Specialist to drive foundational audience creation and guide business users in effectively utilizing our Customer Data Platform (CDP). In this critical role, you will ensure that audience segmentation aligns with business goals while upholding data governance, security, and best practices. As a key subject matter expert, you'll empower the organization to leverage data for targeted customer engagement and personalization. The ideal candidate will possess experience in CDP technologies and Snowflake, along with a passion for enhancing customer experiences through data-driven insights. If you are ready to make a significant impact in our marketing strategy, we encourage you to apply
About you and your skillsProficient in Adobe CDP (or similar CDP solutions like HighTouch, Amperity, Tealium).Experience working with Snowflake or other data platforms, use of SQL.Familiarity with digital marketing and analytics platforms – Adobe Analytics, Adobe Target.You'll also have4+ years' experience in audience segmentation and management, ideally within a Product, MarTech or digital marketing environment.Strong knowledge of CDP platforms and data transformation techniques.Ability to translate business objectives into effective audience segmentation strategies.What's in it for you?Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform 'mythanks'. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.Opportunities for learning and development: No matter where you start within our diverse business, you'll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.About the recruitment processWe're continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.
We're happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the 'Our Recruitment Process' section of our careers site or email ******
Job ID: 137197
Employment Type: Fixed Term
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Audience Specialist
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