Lead Data Analyst

vor 2 Wochen

Melbourne, Österreich This Is An It Support Group Vollzeit

Come and join a thriving company and become part of a diverse global collective of free-thinkers, entrepreneurs and industry experts who are all driven to use technology to reimagine what's possible.
Capgemini.
Get the future you want.
Roles and ResponsibilitiesAs a Data Analyst, you'll be involved in designing and implementing strategies that enhance customer engagement through data insights.
You'll work across one-to-one, digital, and broadcast media channels, using advanced analytical techniques, marketing technologies, and advertising tools to achieve measurable results.
Key Responsibilities:Analytics Leadership: Drive squads to implement evidence-based marketing strategies, using advanced data analytics and insights.Pre-Campaign Analytics: Shape customer contact strategies and identify targeting opportunities through data-driven planning.Post-Campaign Optimization: Analyze campaign performance to ensure continuous improvement and optimization.Data-Driven Insights: Facilitate actionable insights to guide marketing activities and customer engagement opportunities.Visualization & Storytelling: Present findings through compelling data visualizations and impactful presentations tailored to diverse audiences.Innovative Frameworks: Develop improved analysis approaches and test-and-learn frameworks to refine marketing campaigns.Qualifications:Expertise in advanced data analytics, with experience driving marketing decisions through insights.Strong knowledge of marketing technologies and advertising technology.Proven ability to perform both pre- and post-campaign analytics.Excellent communication skills, with the ability to present complex data in an engaging and actionable manner.Collaborative mindset and the ability to work across diverse teams to implement data-driven strategies.Passion for innovation and continuous improvement in analytics approaches.About CapgeminiAt Capgemini, we are more than just a business, we are a diverse global collective of strategic and technological experts who are passionate about finding ways technology can help our clients, our people and our communities get the future they want.
Our people are the key to making this vision a reality, which is why we have been recognised by the Australian Workplace Equality Index as LGTBQ+ 'Employer of the Year' and 'Inclusion of Trans and Gender Diverse Employees' for the past two years.
We believe in creating a safe, flexible, and inclusive culture where everyone can bring their authentic selves to work, contributing to our inclusive culture and truly belong.
Our Commitment to Diversity & InclusionDon't meet every single requirement for this role?
Studies have shown women and people from diverse minority backgrounds are less likely to apply to jobs unless they meet every single requirement.
At Capgemini, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply and tell us what you can bring to the role.
Capgemini Australia has developed and manages process-oriented Management Systems compliant to the requirements of ISO9001, ISO27001 and ISO14001.
We are committed to delivering secure solutions and services through state-of-the-art processes and continual improvement frameworks in line with industry best practices as well as contractual, statutory, and regulatory requirements.

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