Digital Marketing Executive

vor 1 Monat

Sydney, Österreich Infotrust Co. Vollzeit

The role of the Digital Marketing Executive is to manage, execute and report on the successful implementation of marketing campaigns and digital marketing activities for Infotrust.
To assist in lead generation and improve the customer experience.
The Digital Marketing Executive will support campaigns as directed by the Marketing Manager to deliver Infotrust's campaigns in a professional manner to elevate the company brand.Responsibilities

Campaign Management

Execution of campaign tactics – either for Infotrust or partner campaigns – as directed by the Marketing Manager meeting campaign deadlinesEnsure campaigns are executed smoothly and accurately, with all required resources or assigned as and when needed.
(e.g.
Sales team are aware if they are required to call down list)Ensure quality of copy, digital or printed collateral prior to distribution (e.g.
links in emails, spelling, etc.
)Manage and execute monthly customer newsletter and quarterly technical newsletterLead management through SFDC and Pardot to ensure follow up of leads by BDR and Sales Reps

Digital Marketing

Manage and execute email campaigns and marketing automation through Pardot, with monitoring and reporting of key metrics such as engagement rates and lead scoringManage and execute customer onboarding communications for Customer Support and Customer Success via PardotManagement of company LinkedIn and Facebook pages, sharing content and amplifying content to increase engagementManagement of key digital marketing supplier relationships – web developers, SEO agencies etc.Utilisation of Google Analytics and other Google tools to monitor online presence and engagementExecution of other digital campaigns as directed by the Marketing ManagerStay abreast of emerging digital tools and platforms, digital marketing trends and share insights with the Marketing Manager

Events and Webinars

Support in the event management and execution of all internal and external company events as directed by the Marketing ManagerManage event registration as required, including direct communication/confirmations with customer and prospectsProduce and distribute Event Briefs for all internal and external company eventsCoordinate Webinars, including management of registrations and setup of appropriate systemsAssist in creation of content and collateral for events and webinars

Content Marketing

Work with the Multimedia Designer to update both print and digital collateral as requiredCoordination and posting of content online (web and/or social) in accordance with campaign requirementsManagement of copywriter supplier relationship, ensuring all projects provided are of high quality

Reporting

Weekly reporting and review of digital marketing metrics and stats to improve campaign performancePreparation of digital marketing campaign performance for the Quarterly Business Review (QBR) meetingsMonthly digital marketing reviews presented to Marketing Manager

Admin

Processing of invoices in accordance with finance policies and proceduresOrdering stationary and printed materials as requiredDuplicate management within SFDCManagement of marketing database, ensuring left and unsubscribed contacts are removed from communication lists

Measurables

Timely, accurate marketing communications executed and reported according to the marketing planWeekly and monthly reporting to the Marketing Manager to track and optimize marketing resultsMaintain above industry average email metrics (22 % open rate and 2% CTR)Drive 80 Sales Qualified Leads (QL) per quarter from combined marketing effortsConsistently drive 20 % of pipeline contribution from marketing sourced opportunitiesA self starter with an eye for detailStrong verbal communication skills at all levelsExcellent writing and creative content skillsAbility to take initiative and be pro-activeAn ability to manage projects and tasks to completionStrong analytical skills to interpret online metrics and data-driven thinkingAdaptable to an ever changing and growing environment

Skills and Attitudes

Degree qualified in marketing, business or communications preferredMinimum 3 year marketing experience in technology industry, or relevant internship may be consideredExperience with SFDC and Pardot or other marketing automation platforms highly regardedExperience/knowledge of SEO best practice preferredExperience/knowledge of Drupal preferredExperience/knowledge of Google Analytics preferredHighly organized with attention to detailUnderstanding of integrated marketing tacticsPrevious marketing campaign management experience including digital, email and social will be highly regardedProficiency in the use of the Microsoft Suite including Excel, Word, PowerPoint and OutlookAlign and embody our core business values

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