Digital Marketing Executive
Vor 4 Tagen
The role of the Digital Marketing Executive is to manage, execute and report on the successful implementation of marketing campaigns and digital marketing activities for Infotrust.
To assist in lead generation and improve the customer experience.
The Digital Marketing Executive will support campaigns as directed by the Marketing Manager to deliver Infotrust's campaigns in a professional manner to elevate the company brand.
ResponsibilitiesCampaign ManagementExecution of campaign tactics – either for Infotrust or partner campaigns – as directed by the Marketing Manager meeting campaign deadlinesEnsure campaigns are executed smoothly and accurately, with all required resources or assigned as and when needed.
(e.g.
Sales team are aware if they are required to call down list)Ensure quality of copy, digital or printed collateral prior to distribution (e.g.
links in emails, spelling, etc.
)Manage and execute monthly customer newsletter and quarterly technical newsletterLead management through SFDC and Pardot to ensure follow up of leads by BDR and Sales RepsDigital MarketingManage and execute email campaigns and marketing automation through Pardot, with monitoring and reporting of key metrics such as engagement rates and lead scoringManage and execute customer onboarding communications for Customer Support and Customer Success via PardotManagement of company LinkedIn and Facebook pages, sharing content and amplifying content to increase engagementManagement of key digital marketing supplier relationships – web developers, SEO agencies etc.
Utilisation of Google Analytics and other Google tools to monitor online presence and engagement Execution of other digital campaigns as directed by the Marketing ManagerStay abreast of emerging digital tools and platforms, digital marketing trends and share insights with the Marketing ManagerEvents and WebinarsSupport in the event management and execution of all internal and external company events as directed by the Marketing ManagerManage event registration as required, including direct communication/confirmations with customer and prospectsProduce and distribute Event Briefs for all internal and external company eventsCoordinate Webinars, including management of registrations and setup of appropriate systemsAssist in creation of content and collateral for events and webinarsContent MarketingWork with the Multimedia Designer to update both print and digital collateral as requiredCoordination and posting of content online (web and/or social) in accordance with campaign requirements Management of copywriter supplier relationship, ensuring all projects provided are of high qualityReportingWeekly reporting and review of digital marketing metrics and stats to improve campaign performancePreparation of digital marketing campaign performance for the Quarterly Business Review (QBR) meetingsMonthly digital marketing reviews presented to Marketing ManagerAdminProcessing of invoices in accordance with finance policies and proceduresOrdering stationary and printed materials as requiredDuplicate management within SFDCManagement of marketing database, ensuring left and unsubscribed contacts are removed from communication lists MeasurablesTimely, accurate marketing communications executed and reported according to the marketing planWeekly and monthly reporting to the Marketing Manager to track and optimize marketing results Maintain above industry average email metrics (22% open rate and 2% CTR)Drive 80 Sales Qualified Leads (QL) per quarter from combined marketing effortsConsistently drive 20% of pipeline contribution from marketing sourced opportunitiesA self starter with an eye for detailStrong verbal communication skills at all levels Excellent writing and creative content skillsAbility to take initiative and be pro-activeAn ability to manage projects and tasks to completionStrong analytical skills to interpret online metrics and data-driven thinkingAdaptable to an ever changing and growing environment
Skills and AttitudesDegree qualified in marketing, business or communications preferredMinimum 3 year marketing experience in technology industry, or relevant internship may be consideredExperience with SFDC and Pardot or other marketing automation platforms highly regardedExperience/knowledge of SEO best practice preferredExperience/knowledge of Drupal preferredExperience/knowledge of Google Analytics preferredHighly organized with attention to detailUnderstanding of integrated marketing tacticsPrevious marketing campaign management experience including digital, email and social will be highly regarded Proficiency in the use of the Microsoft Suite including Excel, Word, PowerPoint and OutlookAlign and embody our core business values
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Digital Marketing Executive
Vor 4 Tagen
Sydney, Österreich Infotrust Co. VollzeitThe role of the Digital Marketing Executive is to manage, execute and report on the successful implementation of marketing campaigns and digital marketing activities for Infotrust. To assist in lead generation and improve the customer experience. The Digital Marketing Executive will support campaigns as directed by the Marketing Manager to deliver...
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Sydney, Österreich Infotrust Co. VollzeitThe role of the Digital Marketing Executive is to manage, execute and report on the successful implementation of marketing campaigns and digital marketing activities for Infotrust.To assist in lead generation and improve the customer experience.The Digital Marketing Executive will support campaigns as directed by the Marketing Manager to deliver Infotrust's...
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