Market Development Manager
vor 4 Stunden
Role Purpose (Why does the role exist?
)The Market Development Manager actively contributes to Audika's brand awareness and lead acquisition strategy through:#audika_AustraliaDriving leads to identified priority clinics through grass-roots, community based engagement activitiesOwn specific market development projects to drive leads as required through cross-functional collaboration Key AccountabilitiesRegional Marketing – Priority ClinicsDevelop and oversee the implementation of geo-targeted, hyper local marketing campaigns for priority clinics that raise awareness and enable community engagement and outreach programs to1 raise the profile of our clinics and clinicians, develop relationships in their local area and ultimately drive quality leads (hearing tests) into the clinicsEmpower priority clinics and operations teams with training on the local area marketing framework, provide expert advice, brand tools and event toolkits, and assist with on-the-ground implementation as requiredAdapt national marketing campaigns and activity to local needs and preferencesBuild and maintain positive and constructive relationships with key stakeholdersMonitor and report on the performance of priority clinics marketing, analyzing key metrics such as leads and customer acquisition from activityProject ManagementGenerate leads by managing market development projects aligned to achieving key business priorities and embedding through operationsAct as the conduit from Marketing to Sales and Operations and Clinical Training and Education, providing advice, information and support on marketing and solutionsPartner with our events company as requiredEvolve the current local area marketing framework, tools and toolkits in line with learnings and best practiceOtherAccurate and timely management of budgets, lead forecasting and internal communicationsEnsure that the bills of vendors or suppliers are well scrutinized and payments are madeAnalytical mindset, with the use of data to drive constant improvement of strategies and activations.Ability to deliver measurement and evaluation plans for all activities undertakenSupport the broader marketing team with learnings, competitor and local insightsQualificationsEssential: Undergraduate degree (Marketing, Communications, Events or business)Skills And AbilitiesSuperior stakeholder management skills and an ability and willingness to work cross-functionally to find solutions and drive resultsKnowledge of the hearing industry and working with Health Care Professionals (HCPs) – desirable Regular domestic travel will be required for this roleAdvanced project management skillsStrong understanding of retail businesses and what it takes to win in this spaceWorking knowledge of lead capture and CRM toolsWillingness to develop an understanding of local markets, consumer behaviour and regional trendsEffective verbal and written communication on all levels and both internally and externallyDemonstrated ability to successfully leverage insights in the development of marketing programs Skilled at developing measurement and evaluation programs experienced at optimising programs/ activities on the back of results achievedExperienceMin 5 years of experience in Market Development / Local Area Marketing Experience working with strategic partners in other organisationsExperience within retail sector highly desirableExperience planning and executing marketing and eventsWho is Audika?Audika is part of Demant, a world-leading hearing healthcare group that offers solutions and services to help people with hearing loss.
Worldwide the group employs more than 17,500 staff in more than 30 countries and distributes hearing healthcare and intelligent audio solutions to people in more than 130 countries.In Australia, Audika has over 200 clinics who provide hearing services to our valued clients.
We strive to put hearing care on the health care agenda and to improve the quality of life of people living with hearing loss.
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Market Development Manager
vor 5 Stunden
Sydney, Österreich Audika VollzeitRole Purpose (Why does the role exist?)The Market Development Manager actively contributes to Audika's brand awareness and lead acquisition strategy through:#LI-HYBRID #LI-TS1 #audika_Australia Driving leads to identified priority clinics through grass-roots, community based engagement activities Own specific market development projects to drive leads as...
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Market Development Manager
vor 4 Stunden
Sydney, Österreich Audika Australia VollzeitRole Purpose (Why does the role exist?)The Market Development Manager actively contributes to Audika's brand awareness and lead acquisition strategy through: #LI-HYBRID #LI-TS1 #audika_Australia Driving leads to identified priority clinics through grass-roots, community based engagement activities Own specific market development projects to drive leads as...
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