Digital Trading And Investment Manager
vor 2 Wochen
Media Strategy, Planning & Buying (Advertising, Arts & Media)Full timeWe are seeking a highly skilled and motivated Head of Digital who can lead a team while being hands-on with trading across Social, Search and Programmatic Media. This role requires you to know where best to buy digital inventory to ensure that client goals & ROIs are met. You will work closely with the Data & Analytics Team, Client Service Team and Audience Group Media Buyers to determine appropriate budget splits and media weights, cross-channel. As the Head of Digital, you are required to understand how to buy inventory using various technologies, and for what price, inventory, audience, and programmatic strategies that will result in a successful campaign for the client's overall business goals.The key responsibilities of this role are:Working with a trading team, internal of the agency's own Trading Desk, trading across key platforms (Social, Search, Programmatic) to ensure optimal media investment, profitability, and campaign performance.Monitoring and adjusting campaign configuration to optimise client outcomes, ensuring quality assurance checks on campaigns configured in base advertising platforms.Accountable for all aspects of the activation of digital media campaigns, including campaign creation, performance optimisation, and budget monitoring within the agency.Providing strategic recommendations during campaign media planning, input into new campaign developments and new business development.Analyse and optimise campaigns based on performance data to maximize return on investment (ROI) and contribution to agency margin.Innovate within the trading function by adopting new tools, platforms, and processes to maintain a competitive edge while enhancing profitability.Stay updated on industry trends, new technologies, and analytics to continuously improve trading outcomes.Cultivate relationship by growing and maintaining key partnerships with clients and within the network (media platforms, vendors etc.)Regular reporting to the Directors on the overall performance of digital media activities within the agency.Collaborate with the Analytic team and broader trading and investment teams to influence agency-wide strategies, particularly focusing on digital media's contribution to overall profitability.RequirementsSkills and experience required for this job are:Proven experience in digital media trading (Social, Search, and Programmatic).Leadership ability, developing and managing teams in a high-performance environment.Strong commercial acumen.Analytical and data-driven mindset, with expertise in optimising media investments to achieve both performance and profitability goals.Ability to manage multiple campaigns and deadlines in a fast-paced environment.Excellent communication skills, capable of engaging with senior stakeholders and presenting complex data in a clear and actionable manner.Forward-thinking, with a passion for leveraging new tools and strategies to improve trading efficiency and profitability.Ambition to grow into a senior leadership role, with a clear focus on the financial success of the agency.Preferred experience:4+ years' experience working in an agency environment, managing multiple accounts while ensuring campaign profitability.Familiarity with media trading platforms, programmatic technologies, and tools that support margin optimisation.A track record of delivering cost-efficient media buys that enhance both client outcomes and agency profitability.BenefitsWe offer:A collaborative, innovative work environment that encourages creativity and growth.Opportunities to work with high-profile clients and cutting-edge media technologies.Career development and training opportunities.A supportive team that values your contributions and invests in your success.A competitive salary and benefits package, including flexible work arrangements.
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Digital Trading And Investment Manager
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