Head Of Leisure Marketing
Vor 5 Tagen
RACV Head Office Melbourne | Hybrid Opportunity Permanent Full Time Discount on RACV Products | Competitive Salary You'll be part of a workplace where you feel you belong Our Brand & Marketing team is responsible for the development, implementation and optimisation of an integrated and flexible marketing program to deliver RACV's business priorities.
Within this team is our Leisure Marketing area, which is accountable for driving awareness, engagement, and activation amongst existing and potential RACV Members and customers across four portfolios – Travel & Experiences (including our Resorts portfolio), RACV Club, Conferences and Events, and Member Benefits.
We champion member centricity, a cross-product perspective and insight driven marketing.
About the Opportunity Reporting to the General Manager Brand & Marketing, the Head of Leisure Marketing leads the Leisure Marketing team and is an integral part of the Marketing Operations team as well as being the leading business partner for the Leisure business unit.
The Head of Leisure Marketing is also part of the Leisure Leadership Team.
Join us at a key time of growth You will be accountable for developing and delivering the strategic marketing plan across the Leisure portfolio (including Member Benefits), including proposition development, paid and owned media strategy, local area marketing support and activity, communication program development, measurement and optimisation.
You will have extensive stakeholder management experience with the skills and capabilities to navigate through the organisation.
You are a Leisure, Tourism or Hospitality marketing expert with industry contacts.
In this role you will: Lead the development and delivery of the Leisure component of the strategic Brand & Marketing plan, to support the achievement of business plan targets for Leisure, and also across the broader enterprise. Champion the development and be accountable for the delivery of a robust marketing strategy across the Leisure portfolio, including Member Benefits. Develop, optimise and refine (as necessary) the values-based propositions across this portfolio to ensure benchmarks / targets are continually met and challenged. Actively contribute to the development of business strategy and plans working closely with the Leisure leadership team. Liaise, negotiate and influence senior managers in the development and delivery of business and marketing plans. Ensure correct and timely input of requirements into broader Marketing teams to support the strategy of the business. Role model leadership behaviours and coaching and be accountable for individual development and performance management of the team. Own and be accountable for respective portfolio marketing budget and plan outcomes pursuant to this marketing investment. Continually champion efficiencies through active planning and optimisation. Oversee the Post Implementation Review process and champion / sponsor identified actions and key learnings. Feed key insights into and support shaping of reporting and performance outputs from Planning & Performance team. Engage and manage key media, creative agency partners and destination partners in order to deliver the work program. Who we're looking for and what you'll bring 10 + years strategic marketing experience in business to consumer discipline with significant travel and/or Hospitality and Retail sector experience. Experience within a member-based organisation or marketing leadership of a tier-based engagement or loyalty program will be well regarded. Proven ability to develop marketing strategy, which governs multiple streams of delivery. Extensive strategic marketing experience, including a proven quantitative ability. Proven experience in leading high performing teams in dynamic environments and delivering positive business outcomes. Strong presentation, communication and written skills. Commercial and financial acumen. Experienced people leader, who has guided development of individuals at varying levels of experience. Exceptional relationship management and influencing skills. Collaborative and strong team player. Advanced PowerPoint and Excel skills and good application of all other Microsoft Office packages. There's so much on offer when you join RACV with benefits including Our flexible and informal work environment which helps bring balance between work and home. Generous discounts on home and car insurance policies and RACV roadside care. Great discounts across all RACV resorts. Discounts from corporate partners that are updated monthly. Our difference At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success.
We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business.
If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.
Application Process You can learn more about the RACV at careers.racv.com.au Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.
Submit your CV via the link below.
Note for Recruitment Agencies/Search Firms This role is being managed by RACV Talent Acquisition and we will not accept unsolicited resumes/applications/candidate profiles from Recruitment Agencies/Search Firms.
Please do not forward content to our job posting email addresses or RACV employees.
RACV is not responsible for any fees and/or will not be held liable for any privacy or data breaches related to unsolicited resumes/applications/candidate profiles.
How to apply: Click Apply Now and log in to your Candidate Profile If required, click Forgot your password to receive a link to reset If you have not previously registered: Click Create an account to apply for our career opportunities; or Click Apply Now and create your Candidate Profile as part of your application #J-18808-Ljbffr
-
Head Of Leisure Marketing
Vor 4 Tagen
Melbourne, Österreich Racv VollzeitRACV Head Office Melbourne | Hybrid OpportunityPermanent Full TimeDiscount on RACV Products | Competitive SalaryYou'll be part of a workplace where you feel you belongOur Brand & Marketing team is responsible for the development, implementation and optimisation of an integrated and flexible marketing program to deliver RACV's business priorities.Within this...
-
Marketing And Partnerships Consultant
vor 4 Wochen
Melbourne, Österreich Belgravia Leisure VollzeitVIC, Bayswater or South Melbourne Head Office Location VIC, Bayswater or South Melbourne Head Office Location Full time or 4 days a week, Hybrid role Occasional Interstate travel New creative role, to make your own.Belgravia is at the forefront of Sports, Leisure, Recreation, Tourism, Health and Fitness industries.Our core areas of business include...
-
Head Of Proposition, Partnerships
vor 1 Monat
Melbourne, Österreich Marketing Tip VollzeitHead Of Proposition, Partnerships & Marketing Marketing Source: uWorkin JOB DESCRIPTION Transurban is on an ambitious journey to develop Australia's first automotive-focussed loyalty ecosystem. By partnering with a broad range of favourite brands and through building world-class, data-driven capabilities in the business, we seek to deliver exceptional...
-
Marketing Consultant Leisure
vor 1 Monat
Melbourne, Österreich Tideri Jobbörse VollzeitHybrid Opportunity | Permanent Full Time Opportunity Discount on RACV Products | Competitive Salary Great things start here RACV is an organisation that's broader and bigger than you think – beyond the trusted roadside assistance and insurance lines, and significant portfolio of Leisure products including RACV Resorts.At its core, RACV is the largest...
-
Head Of Marketing
vor 3 Wochen
Melbourne, Österreich Riparide VollzeitRiparide is looking for an experienced Head of Marketing to develop, implement and lead our marketing strategy.Your experience should be centered around digital marketing, brand building, and growing marketing teams.A pragmatic and creative leader who understands the science and art of marketing, loves to collaborate, get your hand on-the-tools, and has an...
-
Head Of Marketing
vor 2 Wochen
Melbourne, Österreich Riparide VollzeitRiparide is looking for an experienced Head of Marketing to develop, implement and lead our marketing strategy.Your experience should be centered around digital marketing, brand building, and growing marketing teams.A pragmatic and creative leader who understands the science and art of marketing, loves to collaborate, get your hand on-the-tools, and has an...
-
Head Of Marketing
vor 1 Woche
Melbourne, Österreich The People Plugin VollzeitBrand Management (Marketing & Communications) Full time About the Role: An innovative leader in the health and wellness industry is looking for a talented Head of Marketing to spearhead their digital and brand strategy. This is an exciting opportunity to shape the voice and vision of a rapidly growing brand that's redefining the health and wellness space. If...
-
Head Of Marketing
vor 1 Woche
Melbourne, Österreich The People Plugin VollzeitBrand Management (Marketing & Communications)Full timeAbout the Role: An innovative leader in the health and wellness industry is looking for a talented Head of Marketing to spearhead their digital and brand strategy. This is an exciting opportunity to shape the voice and vision of a rapidly growing brand that's redefining the health and wellness space. If...
-
Head Of Marketing
vor 1 Woche
Melbourne, Österreich The People Plugin VollzeitBrand Management (Marketing & Communications)Full timeAbout the Role:An innovative leader in the health and wellness industry is looking for a talentedHead of Marketingto spearhead their digital and brand strategy. This is an exciting opportunity to shape the voice and vision of a rapidly growing brand that's redefining the health and wellness space. If you...
-
Head Of Marketing
vor 1 Monat
Melbourne, Österreich Simba Global VollzeitAdd expected salary to your profile for insights.Simba Global are the largest commercial textile supplier to Hotels, Hospitals, Mining and Aged care providers in Southern Hemisphere.We link our proud textile heritage with a focus on the future, to transform every aspect of our business through curiosity and constant evolution.We work to contribute to a...
-
Head Of Marketing
vor 1 Monat
Melbourne, Österreich Aaron Sansoni Group VollzeitThe Aaron Sansoni Group is one of Australia's most successful business education companies.The last 2 years have seen challenges and enormous success in our business with 2023 and beyond set for epic growth and expansion.To make this growth possible we are expanding our team in all areas of the business.The company was founded by Aaron Sansoni, best-selling...
-
Head Of Proposition, Partnerships
vor 2 Monaten
Melbourne, Österreich Maserati Of San Diego VollzeitHead Of Proposition, Partnerships & Marketing MarketingSource: uWorkin JOB DESCRIPTION Transurban is on an ambitious journey to develop Australia's first automotive-focussed loyalty ecosystem.By partnering with a broad range of favourite brands and through building world-class, data-driven capabilities in the business, we seek to deliver exceptional...
-
Head Of Marketing
vor 4 Wochen
Melbourne, Österreich Frazer Tremble VollzeitLocation: Melbourne CBD | Hybrid WorkingRole Type: Permanent Role | $230K-$250K packageOpportunity: Shape the future marketing direction during a period of transformation About The Company:Our award-winning client in the Financial Services industry is renowned for delivering customer-focused products that offer outstanding performance and value. At the heart...
-
Head Of Marketing
vor 1 Monat
Melbourne, Österreich Frazer Tremble VollzeitLocation: Melbourne CBD | Hybrid WorkingJob Type: Permanent Role | $230K-$250K packageAbout The Company:Our award-winning client in the Financial Services industry is renowned for delivering customer-focused products that offer outstanding performance and value. At the heart of our approach is a commitment to providing innovative, customer-centric solutions...
-
Head Of Marketing
vor 1 Monat
Melbourne, Österreich Frazer Tremble VollzeitLocation: Melbourne CBD | Hybrid Working Job Type: Permanent Role | $230K-$250K package About The Company:Our award-winning client in the Financial Services industry is renowned for delivering customer-focused products that offer outstanding performance and value.At the heart of our approach is a commitment to providing innovative, customer-centric solutions...
-
Head Of Marketing
vor 2 Wochen
Melbourne, Österreich Frazer Tremble Vollzeit30 days ago , from Institute of Data Australia Shape the future marketing direction during a period of transformation Melbourne CBD | Hybrid WorkingPermanent Role | $230K-$250K packageShape the future marketing direction during a period of transformationAbout The Company:Our award-winning client in the Financial Services industry is renowned for delivering...
-
Head Of Marketing
vor 1 Woche
Melbourne, Österreich Frazer Tremble Vollzeit30 days ago , fromInstitute of Data AustraliaShape the future marketing direction during a period of transformationMelbourne CBD | Hybrid WorkingPermanent Role | $230K-$250K packageShape the future marketing direction during a period of transformationAbout The Company: Our award-winning client in the Financial Services industry is renowned for delivering...
-
Head Of Marketing
vor 4 Wochen
Melbourne, Österreich Frazer Tremble VollzeitLocation:Melbourne CBD | Hybrid WorkingRole Type:Permanent Role | $230K-$250K packageOpportunity:Shape the future marketing direction during a period of transformationAbout The Company:Our award-winning client in the Financial Services industry is renowned for delivering customer-focused products that offer outstanding performance and value. At the heart of...
-
Head Of Marketing
vor 1 Monat
Melbourne, Österreich Frazer Tremble VollzeitLocation:Melbourne CBD | Hybrid WorkingJob Type:Permanent Role | $230K-$250K packageAbout The Company:Our award-winning client in the Financial Services industry is renowned for delivering customer-focused products that offer outstanding performance and value. At the heart of our approach is a commitment to providing innovative, customer-centric solutions...
-
Head Of Marketing
vor 3 Wochen
Melbourne, Österreich The People Plugin VollzeitBrand Management (Marketing & Communications)Full timeAbout the Role:An innovative leader in the health and wellness industry is looking for a talented Head of Marketing to spearhead their digital content and brand strategy. This is an exciting opportunity to shape the voice and vision of a rapidly growing brand that's redefining the health and wellness...
