Rea Group Ltd. | Marketing Manager | Melbourne
vor 2 Wochen
REA Group is not your average digital business.
From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property.
No matter where you're at on your property journey, we're here to help with every step – whether that's finding or financing your next home.
Our people are the key to our success.
At the heart of everything we do, is a thriving culture centred around high performance and care.
We are purpose driven and collaborative, which drives innovation and our ability to make a real impact.
As such, we're proud to be named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in
The Marketing Manager role forms part of the Consumer Marketing team, who are focused on driving marketing outcomes for the realestate.com.au, realcommercial.com.au, Mortgage Choice, Flatmates and Property.com.au brands.
The Consumer Marketing team sits within the Audience & Marketing function, which forms part of the larger Product & Audience group led by Melina Cruickshank.
Reporting to the Senior Marketing Manager, the Marketing Manager will have responsibility for the marketing strategy and delivery of marketing activity for the realestate.com.au and realcommercial.com.au brands, delivering against brand and business objectives.
The Marketing Manager role will also lead and manage selected third-party partnerships, specifically but not limited to our long-term partnership with Sydney Swans.
This role will also be the central liaison between Consumer Marketing and other key stakeholder teams including Product and Customer Group Marketing.
It will collaborate closely with each of these internal teams to support their respective initiatives.
What The Role Is All About
Providing input into the marketing strategy through to managing the delivery of marketing assets across paid and owned channels.
Accountability for the timely delivery and dispatch of campaign assets against media deadlines, including but not limited to TV, Outdoor, Radio, Digital Audio, Digital Video, Display and Print.
Briefing both external agencies and internal teams on required assets, and ensuring appropriate approvals are received from key stakeholders across Marketing, Legal, Product, and Customer.
Serve as the primary contact within Consumer Marketing for the Customer Marketing team, supporting with consumer facing activity as necessary.
Act as a key marketing point of contact for the relevant Product teams for both realestate.com.au and realcommercial.com.au, informing marketing plans and activity to ensure they best represent the latest product value.
Accountable for delivering an annual plan of activity to maximise our Sydney Swans partnership, continually identifying ways to enhance partnership impact and acting as the key point of contact both internally and externally.
Manage the development and execution of realcommercial.com.au brand activity across all channels, including end-to-end campaign management, from planning to campaign evaluation, working with internal teams on media plan development.
Be accountable for realcommercial.com.au audience outcomes and delivery of monthly and quarterly reports, working in partnership with internal digital marketing specialists.
Manage all third-party supplier administration: CAFs, setting up new vendors, legal approvals of all marketing claims and collateral including TVCs.
Be the key point of contact for internal communications and corporate requirements, including internal marketing assets.
Manage the financial process – raising and receipting of purchase orders, processing invoices and keeping the marketing budget tracker accurate and up to date.
Who We're Looking For
7+ years' marketing experience, with demonstrated success in developing and executing media campaigns and campaign creative across multiple channels to deliver business outcomes.
Experience managing a combination of external agencies and internal design teams to deliver best in class creative assets.
Experience working in a digital business alongside product teams to communicate consumer value will be advantageous.
Strong project management skills and ability to manage multiple campaigns simultaneously.
Demonstrated ability to use data and insights to inform channel and creative strategy.
Strategic thinking and problem-solving skills.
Excellent oral and written communication skills.
Ability to work in a fast-paced environment, with multiple and changing priorities while maintaining strong attention to detail.
Bachelor's degree or equivalent in Marketing, Advertising or similar.
The REA Experience
The physical, mental, emotional and financial health of our people is something we'll never stop caring about.
This is a place to learn and grow.
We're committed to your development – both professionally and personally.
Your experience with us is something we take seriously.
We offer:
A hybrid and flexible approach to working Flexible parental leave offering for primary and secondary carers Programs to support mental, emotional, financial and physical health & wellbeing Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
Hack Days so you can bring your big ideas to life Performance recognition programs because hard work should never go unnoticed Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion.
We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking – be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience.
We know diverse teams are critical to maintaining our success and driving new business opportunities.
If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
Join our Talent Neighbourhood
Keen to be part of REA but didn't find a perfect match with this opportunity?
Perhaps the timing isn't right?
You should join our Talent Neighbourhood
By joining, you will receive information about our working culture and life at REA, industry updates from various areas of our business, invites to our events or materials to help you succeed in interviews at REA.
In addition, our recruiters will reach out to you if there's a role that matches your interests, skills and aspirations.
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