Head Of Marketing
Vor 3 Tagen
Add expected salary to your profile for insightsAs our firm's digital footprint expands and our commitment to innovative marketing strategies deepens, we're thrilled to present an exceptional opportunity for a dynamic and results-driven Head of Marketing to join our national Head Office in Brisbane.You will be joining our firm at an incredibly exciting time, as we continue to grow our internal Corporate Services team and expand our strategic value proposition.Our newly appointed Head of Marketing will lead a team of five and deliver full scope strategic and tactical marketing and business development activities for our national firm. Reporting directly to our Chief Operations Officer, the successful candidate will be joining a collaborative and service-focused team, with full responsibility to enhance and grow market visibility and entrepreneurial initiatives across our key practice groups.Key ResponsibilitiesWork directly with the firms' principals to understand their clients and develop targeted strategies and campaigns.Lead, mentor, and inspire the internal marketing team to deliver exceptional service to the firm and to strengthen the firm's position in the market.Review, develop and implement the firm's national marketing strategy in line with the goals and objectives.Lead digital marketing initiatives, including SEO, SEM, social media, email campaigns and website management.Support the firms' innovations objectives.Develop and lead digital transformation, offering a best-in-class omnichannel experience and personalisation.Identify opportunities for growth and market expansion.Develop and execute client engagement programs and events to enhance client satisfaction and foster long-term relationships.Oversee the development and maintenance of the firm's brand image, ensuring consistency across all marketing channels.Support the creation of relevant content for various platforms, including articles and website blog posts.Analyse market trends and competitor activities to stay informed about industry trends, competitor activities, client preferences and to identify opportunities for growth.ExperienceIn order to lead our growing marketing team and manage the delivery of marketing and business development strategies, we are seeking demonstrable experience in a leadership role across marketing/business development, ideally within a professional services environment.In addition to proven experience in a senior marketing and leadership role, we would love for you to have:Inclusive and exceptional leadership skills to motivate, manage and guide a high-performing team.Highly developed written and verbal communication skills, with strong interpersonal skills.The ability to think strategically with a track record of developing, leading and implementing successful marketing strategies.Strong analytical skills and the ability to translate data into actionable insights.Excellent communication and interpersonal skills to collaborate effectively across teams.High level of integrity and ethics, with a commitment to excellence and continuous improvement.Technical experience:Experience in designing and creating engaging and client-focused digital content.Demonstrated knowledge of social media channels (LinkedIn, Facebook, etc.).Experience in reporting data through appropriate channels.Ability to proactively contribute to projects and prioritise work in an efficient manner.High attention to detail.Critical thinker and creative problem solver.Experience with CRM systems, Active Campaign (email auto responder program), and advanced knowledge in Microsoft Office, InDesign, Photoshop, illustrator, and Premier Pro.Why McInnes Wilson?We are a full-service firm with 53 principals providing high quality legal advisory services across Australia. We are proud of the values we uphold and the culture of our firm and know there is more to life than work, billables or awards. We believe in our people and trust them with our brand.When joining McInnes Wilson Lawyers, you will be joining a firm that takes gender equality seriously. Our progressive and inclusive policies have also earned us recognition by Lawyers Weekly, Queensland Law Society and HRD to name a few.Our range of employee benefits are designed to be inclusive of all employees and currently include:Progressive paid parental leave policy with no qualifying period, pre-natal leave, parent & care givers' platform, partner leave and return to work bonuses.Access to our firmwide, personalised Salary Continuance Insurance Policy.Flexible working arrangements.Reward and recognition program, including tenure awards, annual staff awards, and promotion ceremonies.Further education support and professional development program, including a formal mentoring program.Health and wellbeing initiatives, birthday leave for full-time employees, firm social club, and regular team functions.Please submit your application along with your resume and a cover letter explaining your interest in the position.All applicants should note that the successful candidate will be required to undergo background screening including reference checks and police checks.We are an equal opportunity employer and value diversity at our firm. We encourage applications from all qualified individuals, including those from underrepresented groups. If you require any changes or amendments to our recruitment process, please don't hesitate to let us know.
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