Digital Marketing Manager
vor 21 Stunden
Full time permanent role in a supportive, collaborative teamState of the art offices above our latest flagship store in NunawadingGreat company culture and benefits with hybrid working arrangementsAttractive salary packageABOUT BEACON LIGHTING Our story began in Melbourne in 1967 with a single store and the drive to brighten up people's lives.
Since then, we've grown to become Australia's leading residential lighting retailer and trade supplier, with over 120 stores nationwide and a team of over 1,100 people in Australia and beyond.
Our customers are at the heart of everything we do.
And it's their wellbeing that drives us to develop stylish, innovative and energy-efficient products that help them live brighter, live lighter, live cooler, live warmer, live well, live smarter and to simply, live life.
THE ROLE We are currently seeking a full time Digital Marketing Manager to join our team on a permanent basis.
Reporting to the Group Marketing Manager, this role operates within our award-winning in-house marketing team, managing three direct reports.
You will be responsible for strategic direction and implementation of innovative digital marketing and loyalty marketing strategy and to ensure business goals and growth targets are met.
There is a strong focus on the growth of our loyalty programs across retail and trade and this role will play a key role in driving this strategy.
Key responsibilities will include: Managing the online marketing for Beacon LightingManaging digital initiatives, campaigns and projects within set budgets and deadlines, including but not limited to SEM, performance media & BVOD/SVOD, to drive traffic and sales online & offlineManaging the strategic direction of the Beacon retail & trade loyalty programs aimed at increasing membership, engagement, and salesAnalysing website performance in the context of online marketing, making recommendations for performance improvement where appropriateLeading & coaching the digital marketing team, including the Loyalty Marketing Coordinator (responsible for VIP and Trade Club communications and engagement initiatives), the Digital Marketing Coordinator & the Social Media Coordinator (responsible for the digital marketing and social media campaign management and influencer activities throughout the business)Presenting proposed digital initiatives and campaign post analysis to the leadership team in fortnightly marketing planning meetingsTrouble shooting and tracking the resolution and completion of technical issuesWorking collaboratively with partners both internally & externally across Beacon and media agency to fulfill digital initiativesWorking with our in-house design team and contributing to creative ideation of digital campaignsABOUT YOU With an enthusiastic attitude and a passion for digital & loyalty marketing, you will preferably have minimum of 4 years' experience in similar digital & loyalty marketing leadership role.
In addition, you will demonstrate:
Experience with digital resources including marketing automation, email service providers, Customer Data Platform (CDP) and social media management toolsHigh level of competency in data analytics is essential, including a strong knowledge of both GA4 & Power BI (or similar).
Must have strong analytical and interpretational skillsAbility to work at both a strategic and operational level in a fast-paced retail environment thus allowing you to work collaboratively with key stakeholdersExcellent communication and presentation skills, able to work comfortably with all levels within an organisationExemplary attention to detailA desire to keep up with the latest digital marketing trends, tools, and technologies, and implement innovative techniques to stay ahead of competitorsBENEFITS To reward you for your efforts, we offer a competitive salary package, paid birthday leave and well-being days, generous product discounts, and the opportunity to purchase shares through the Beacon Lighting share scheme.
Based in our beautiful, purpose-built offices Nunawading this role also offers the security of on-site parking, as well the flexibility of hybrid working arrangements.
This is a fantastic opportunity to work within an ASX listed company that has been constantly evolving and striving for success for over 50 years.
HOW TO APPLY If this sounds like you, we'd love to hear from you.
Click on 'Apply Now' and follow the prompts to complete your application.
Please Note A criminal history check may be conducted as part of the application process for roles at Beacon Lighting Group.
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