Digital Marketing Lead
Vor 5 Tagen
About Us At Suncorp Bank you can build a career with exceptional growth potential, within a culture of purpose and belonging.
As part of the ANZ Group, when you apply to join Suncorp Bank, you'll be directed to ANZ systems and receive correspondence and notifications from ANZ as part of the recruitment process.
About the Role A Digital Marketing Lead will: Provide clear expectations, make decisions, and hold teams accountable for achieving goals.Act with honesty and integrity, address issues, and treat others fairly.Manage risk and empower the team to deliver results.Support the team to act in the best interests of our customers through genuine interactions.Challenge the status quo by supporting digital advancements and innovative solutions to new ways of working.Promote flexible work practices, forming teams rapidly to deploy solutions for ever-shifting demands.Model teamwork, leverage and manage the team's strengths to deliver results and support others.Build teams that prosper from diversity of ideas and approaches and celebrate inclusivity.Create an environment where safety and wellbeing are prioritized and people are motivated towards meaningful work and common goals.Role Location: Brisbane, Sydney, or Melbourne.
What will your day look like? Lead the strategic direction and ongoing optimization of the digital marketing program.Drive best practice innovation through strategic use of digital and social marketing channels, data, technology, and analytics, resulting in demonstrable business outcomes.Deliver and implement effective digital marketing to contribute to customer and financial objectives.Identify opportunities to test and learn to drive marketing effectiveness of existing and new digital marketing programs.Work closely with the Media Agency to evolve the always-on digital marketing program and ensure activity is delivering outcomes for the business.Utilize Marketing & Analytic platforms to share regular reporting and insights with the business.Manage digital media budgets and ensure ROI.Define and develop ongoing new strategic initiatives for the Digital Marketing program.Lead a team to execute key digital marketing performance activities.Maximize ROI of digital marketing programs and focus on continual improvement.Lead the sharing of insights and experiences with relevant workgroups and stakeholders on best practice digital marketing programs.Work collaboratively with B&W teams and with the wider IPP Brand and Marketing team and Suncorp Bank stakeholders such as Product, Digital, Risk, and Legal teams.What will you bring? To grow and be successful in this role, you will ideally bring the following:
Tertiary Degree in Business or Marketing.Work experience in a Digital Marketing environment.Expertise in managing and implementing digital performance media programs (SEM, Display, Affiliates, Social).Experience with optimizing and utilizing Google platforms such as Analytics 360, SA, Data Studio, or equivalent, and Adobe Analytics.Agency/Consultancy-based experience is advantageous and sound knowledge of the workings of media and creative agencies.Proven ability to manage a team and set clear direction and goals, and initiate and manage change.Knowledge of Marketing automation technology.Excellent strategic planning skills to drive business benefit and maximize opportunities.Ability to predict future trends and developments in digital marketing.Ability to communicate complex and detailed information simply and effectively.Excellent problem-solving and analytical skills, embracing a 'Test and Learn' ethos.Expertise in managing budgets and financials.Highly effective communication and consulting skills.Strong strategic and conceptual thinking skills.You're not expected to have 100% of these skills.
We value a growth mindset, so if you have most of these skills in your toolkit, we'd love to hear from you.
So why join us? Suncorp Bank is a proud part of the ANZ Group and a place where you'll be doing work that really matters.
That's because every role, in every team is working towards supporting the financial wellbeing of our million+ customers.
Our team members' wellbeing is a top priority, and we know it's the added extras outside the workplace that can make all the difference.
We offer a range of benefits and support resources so you can create a healthy work-life balance, helping you bring your best every day.
We also provide tools that enable remote work to support flexible work arrangements whenever possible.
Being part of Suncorp Bank opens a world of exceptional growth opportunities, across Suncorp Bank as well as the many divisions within the ANZ Group which operates in almost 30 markets across the globe.
Suncorp Bank is committed to creating a workplace where people from all backgrounds, identities, and beliefs can thrive in an environment of inclusivity and mutual respect.
We welcome applications from everyone and invite you to talk to us about any adjustments you may require to our recruitment process or the role itself.
If you are a candidate with a disability or access requirement, let us know how we can provide you with additional support.
To find out more about working at Suncorp Bank and the ANZ Group, visit anz.com.au/careers.
You can apply for this role by visiting ANZ Careers and searching for reference number 79056.
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