Brand Manager

vor 17 Stunden

Sydney, Österreich Mrvitamins Vollzeit

Brand Management (Marketing & Communications) Full time The Brand Manager will lead the strategic development and evolution of Mr Vitamins' marketing and branding initiatives.
This role will focus on shaping the brand's tone of voice, establishing thought leadership, and creating compelling storytelling frameworks to drive long-term engagement.
The Brand Manager will oversee the development of strategies that enhance customer trust and brand equity, while guiding internal teams to ensure cohesive brand representation across all channels.
KEY DUTIES & ACTIVITIES Brand Development Lead the strategic planning and execution of marketing efforts for Mr Vitamins, including brand positioning, consumer messaging & product development.Develop Mr Vitamins' brand identity, tone of voice, and positioning to resonate with target audiences and establish thought leadership.Collaborate with internal teams and external agencies to produce branding assets, including packaging design, promotional materials, and launch campaigns.Implement strategies that position Mr Vitamins as a trusted authority in wellness through educational campaigns and unique perspectives.Marketing Strategy Development and Execution Develop a comprehensive marketing strategy that aligns with the company's growth objectives and brand vision, ensuring integration across digital, in-store, and community channels.Own the planning and execution of multi-channel marketing campaigns, ensuring alignment with strategic objectives and delivering measurable business outcomes.Oversee the development and execution of social media strategies that enhance customer engagement, focusing on storytelling and brand alignment.Engage and guide the team through the creative journey, fostering collaboration and ensuring alignment of task requirements across the company.Collaborate on local store marketing to support seasonal or promotional activities.Ensure timely and effective communication of marketing activities are shared with relevant stakeholders.Content Creation and Execution Develop frameworks for creating high-impact content that aligns with brand narratives, including newsletters, social media content, videos, and written articles.Ensure all marketing content aligns with the brand's strategic tone of voice and storytelling principles.Brief and inspire the creative team, focusing on strategic objectives over executional tasks.Team Organisation and Management Coordinate tasks effectively to ensure timely delivery of marketing initiatives.Facilitate seamless communication and alignment between the marketing team and other departments.Budget Management Align on the company's commercial requirements where relevant to marketing efforts.Communicate marketing plans and activities internally with relevant departments.Performance Measurement and Reporting Develop metrics to evaluate the success of branding initiatives, focusing on customer perception, loyalty, and engagement.Translate performance insights into actionable strategies to enhance brand storytelling and market position.QUALIFICATIONS & EXPERIENCE Qualifications: Tertiary qualifications in marketing, business, or a relevant discipline preferred.Experience: 3+ years in branding or marketing, with demonstrated experience in strategic brand development and storytelling.Skills: Exceptional written and verbal communication skills, strategic thinking, and strong creative vision.Mindset: Leadership-oriented, proactive, and driven by innovation and long-term brand growth.Additional Information: Attractive remuneration package.Flexible hybrid workplace, split between Chatswood office and remote.Team discounts on a wide range of natural health products.Opportunities for career and personal skills development. #J-18808-Ljbffr

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