Brand Manager
vor 1 Monat
As a leader in the QSR industry, our client is passionate about creating exceptional customer experiences and becoming Australia's most accessible and cherished drinks brand.
They are seeking a Brand Manager to drive impactful campaigns, build local marketing strategies, and foster creative partnerships that resonate with their diverse audience.
Position Overview Reporting to the National Marketing Manager, the Brand Manager will take the lead in developing and executing national marketing campaigns while supporting local area marketing strategies.
This role is pivotal in maintaining brand consistency, driving franchisee success, and forging innovative partnerships that enhance customer engagement.
Key Responsibilities National Campaigns Plan and execute the annual marketing calendar, including promotions, launches, and campaigns.
Manage creative briefs for in-store, digital, and Centre Management marketing assets.
Oversee relationships with creative agencies and Centre Management teams.
Analyse campaign performance and optimise initiatives based on data.
Local Area Marketing (LAM) Develop localised marketing strategies and resources for franchisees.
Provide guidance to franchise partners on executing local promotions.
Align regional marketing activities with national campaigns.
Partnerships & Collaborations Secure and manage strategic brand partnerships and influencer collaborations.
Lead co-branded initiatives and limited-edition product launches.
Execute partnership activations and measure their success.
Requirements Bachelor's degree in Marketing, Business, or related field.
3-5 years of marketing or brand experience, preferably in QSR or franchising.
Expertise in project management and stakeholder communication.
Strong analytical and creative problem-solving skills, with a data-driven approach to decision-making.
Ability to thrive in a fast-paced environment, managing multiple projects with attention to detail.
What's on Offer Become a key player in a dynamic, fast-growing team with a supportive culture.
Based in Sydney CBD, this role offers flexibility with hybrid working arrangements and the chance to make a tangible impact on a leading brand's success.
If you're ready to step into a pivotal marketing role and drive innovative campaigns that captivate customers, we want to hear from you
Apply now to take the next step in your marketing career.
Consultant ****** Reference number: BH-5860 Profession:MarketingBrand Manager Company: Miller Leith Date posted: 20th Nov, 2024
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