Social Media Manager

vor 1 Monat

Canberra, Österreich Tideri Jobbörse Vollzeit

Canberra, Australian Capital Territory 2600, Australia • Full-time
Description About You, Us and The Role.

We're an artisan bakery, passionate about creating kick-ass sourdough and pastries, and obsessed with innovation, technology and learning.

We need your help with social media to reach our growing network of clients and build them into a raving community.

In our 9-year history, we've established 25k followers on social media and over 10k on email with great engagement.
We are hitting the reset button on our social media strategy, recognising we can do things differently in the future.

This role will be responsible for gluing all of that together.
Success in the role will be about being fluid, adaptable and curious, constantly testing ideas, capturing customer data and rapidly innovating to move to higher quality productions and paid campaigns.

You are:
Curious by nature A damn good communicator Good with managing budgets A quick thinker, and even quicker doer Experienced with a portfolio of work on social media Experienced with writing multi-channel content strategies Across all major platforms (Meta, TikTok, LinkedIn, YouTube) Highly organised A great writer who can switch into different customer personas The Nuts and Bolts of It.

We're looking for a forward-thinking Social Media Manager to grow our social media presence across multiple platforms.
You'll be responsible for delivering daily content that provides value to our audience, builds trust, and promotes long-term engagement.

Key Responsibilities.

Content Creation: Develop, curate, and schedule daily content across platforms like Instagram, TikTok, Facebook, YouTube and LinkedIn.

Engagement & Community Management: Manage an existing team that responds to comments, DMs, and engages with followers regularly.

Storytelling: Craft compelling stories around our bakery products, team, and customer experiences.

Content Strategy & Growth: Analyse trends and experiment with new content formats.

Paid Campaigns: Collaborate with the marketing team to plan and execute paid social campaigns.

Influencer & Partnership Outreach: Identify and build relationships with local influencers, food bloggers, and potential brand partners.

Analytics & Reporting: Monitor social media performance and track KPIs like engagement, follower growth, and conversion.

Qualifications:
Proficiency in content creation tools like Canva, Photoshop, or video editing software.
Strong copywriting skills and ability to write in a tone that matches our brand voice.
Analytical mindset with the ability to track and measure success.
Proven experience as a Social Media Manager or similar role.
What We Offer.

A dynamic and creative work environment where innovation is encouraged.
Flexibility to work remotely as well as on-site at our bakery in Canberra.
Our values:
Create joy through our craft – one experience at a time
Stay Curious.
Rethink & improve
Be Generous.
Share knowledge, share skills, share kindness.

Role Type #J-18808-Ljbffr

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