Digital Marketing Reporting Specialist | Sydney, Au
vor 2 Monaten
Digital Marketing Reporting Specialist
Bendigo and Adelaide Bank, Sydney, Australia
We've never been 'just a bank'. Just like you should never be 'just an employee'. We're united in our belief that in banking, better can be bigger, and together we're making it happen.
It starts here. With Bendigo Bank... and you.
To be Australia's Bank of choice we need to be constantly changing and evolving, offering our customer's creative and innovative products and services. Our Digital Marketing Centre of Excellence manages digital online performance and delivers market-leading solutions to drive significant customer growth, revenue, and enhance experiences online.
Within this Centre of Excellence sits Digital Marketing Reporting and Analytics, a team of SMEs delivering digital analytics solutions and initiatives across Group Marketing.
We currently have a permanent opportunity for someone to come on board as a Digital Marketing Reporting Specialist to deliver digital analytics solutions. Reporting into the Digital Marketing Reporting and Analytics Manager, you will define, document, develop, and deliver timely and relevant data reports and channel indicators that identify consumer behaviour across marketing platforms.
Collaborating closely with the Data Insights team, Digital Marketing, and Group Marketing stakeholders to deliver expert knowledge and solutions for digital customer data flow, conversion, and reporting. Your regular reporting and provision of deep insights will assist stakeholders to track performance of marketing activity and improve our customers' online experiences.
You'll bring your marketing analytics skills with PowerBI, Google Analytics, Google Tag Manager, and SQL as well as a basic understanding of Python, Javascript, HTML, and CSS to a role where you'll have the opportunity to add value as you grow your career with us.
In this reporting and analytics role, you'll get to:
Produce succinct and accurate reports and dashboards to track business performance against established criteria such as campaign performance targets and conversion rate.
Deliver reports and dashboards to monitor effectiveness indicators: pageviews, call to actions, leads generated, sales, etc.
Analyse digital user behaviour, trends, and conversion paths to provide insights and recommendations to improve performance and accuracy.
Capture digital and user interactions on digital platforms via Google Tag Manager or related tag management platform.
Execute media tracking accuracy; management of campaign codes, channel attribution, cross-tagging, and technology alignment.
Join a small team with a wealth of technical expertise that work collaboratively to support each other. Be part of an organisation that is investing heavily in technology and data to be innovative and always put our customers first.
This role can be based in any one of our office locations in Melbourne, Sydney, Brisbane, Bendigo, or Adelaide. We offer flexible work options that put our people first, and a hybrid model with a minimum of two days per week in the office. This role could be full time or part time, so talk to us about what flexibility looks like for you.
What you'll bring to the role:
Google Analytics and Google Tag Manager certifications.
Prior experience in a digital marketing team or analytics team, ideally in a regulated industry.
Demonstrated experience with 3rd party marketing tools: Google Ads, Microsoft Ads, Facebook, etc.
Exceptional analytical, numerical, and reporting skills, being able to problem solve and work with large data sets.
The ability to communicate complex quantitative analysis in a clear, precise, and actionable manner.
Demonstrated experience working with data visualisation tools such as PowerBI.
Demonstrated experience using SQL for dataset extraction from databases.
Knowledge of web standards including HTML, CSS, and Javascript.
So, why work with us?
Want big impact that matters? Here, you'll know your work directly benefits the customers and communities we all serve.
Want to be more than just a number? Join a team that truly values you - and that gets more and more diverse every day.
Want career opportunity AND flexibility? Achieve both here, where we know that balance and progression go hand in hand.
You'll also get access to a great range of benefits, including:
Hybrid work? Flexible hours? A compressed work week? Our flexible work options are designed to suit your life.
Health and wellbeing support, including discounted gym memberships, private health insurance options, and our Employee Assistance Program (EAP) for you and your immediate family members.
We're making better, bigger. And we'll get there with you.
Could you be our newest Digital Marketing Reporting Specialist? Now's the time to set your sights even higher - on the future you and the future career you deserve. Apply now Applications close 17 November 2024.
At Bendigo and Adelaide Bank, we believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury, or disability to equitably participate in the selection process.
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