Head Of Digital And Ecommerce
vor 14 Stunden
Full Job DescriptionWe are looking for a dynamic and results-driven leader to join a fast-growing fashion brand based in Surry Hills as the Head of Digital/Ecommerce.
This is an exciting opportunity to take ownership of the digital and ecommerce strategy for a trendy, youthful, and globally recognised Australian brand.Our client is known for its fashion-forward, cool aesthetic, offering apparel, accessories, and lifestyle products to a broad consumer base.
With ambitious growth plans to scale, they are looking for someone who is passionate about digital innovation, data-driven growth, and delivering exceptional customer experiences across all online channels.If you're looking to join a forward-thinking, collaborative team in a high-growth environment, this could be the perfect opportunity for you.Your day-to-day responsibilities will include:Digital Strategy & Execution: Lead the overall digital and ecommerce strategy, from website performance to customer acquisition and retention, ensuring alignment with business goals and growth targets.Website Optimisation & User Experience: Oversee the end-to-end management of the ecommerce platform, ensuring seamless navigation, fast load times, and a high-converting user experience across desktop and mobile.Performance Analysis: Regularly analyse website traffic, sales data, and customer behavior to identify areas for improvement and growth.
Use this data to inform key decisions, optimize marketing spend, and improve conversion rates.Cross-Functional Collaboration: Work closely with creative, product, and marketing teams to ensure that digital touchpoints (website, app, emails, etc.)
reflect the brand's identity, seasonal trends, and product offerings effectively.Digital Marketing Management: Lead the development and execution of digital marketing campaigns, including email marketing, paid media (PPC, social ads), SEO, and organic content strategies, ensuring they drive traffic and sales.Customer-Centric Innovation: Champion a customer-first approach, continuously innovating the digital experience to enhance customer satisfaction, loyalty, and lifetime value.Team Leadership & Development: Lead and mentor a team of digital marketing, ecommerce, and tech specialists.
Foster a culture of collaboration, creativity, and continuous learning while driving team performance.Stock & Inventory Management: Oversee digital stock levels and manage product availability to ensure optimal online inventory, avoiding overstock or stockouts that could affect sales.Growth & Conversion Optimisation: Drive continuous improvement of conversion rates, average order value, and customer retention through strategic initiatives and A/B testing.Collaboration with Sales & Marketing Teams: Ensure alignment with marketing initiatives to promote key products and collections across online channels, using data to optimise campaign performance.Profitability & Margin Targets: Work closely with finance and operations teams to ensure digital initiatives align with company profitability goals and deliver strong ROI.Who you are:Proven experience in a senior digital or ecommerce leadership role, ideally in fashion or retail.Strong understanding of ecommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud) and website analytics tools (Google Analytics, Hotjar, etc.
).Deep knowledge of digital marketing channels, including paid media, SEO, email marketing, and social media.Excellent leadership skills with the ability to inspire, mentor, and manage a team of digital professionals.Strong analytical mindset with the ability to make data-driven decisions and optimise performance.Proactive and self-motivated, with a passion for staying ahead of industry trends and emerging digital technologies.Experience with A/B testing, UX/UI improvements, and website conversion rate optimisation (CRO).A strong understanding of global consumer trends, particularly within the fashion and lifestyle space.A collaborative, team-oriented approach to working with cross-functional teams and stakeholders.If you feel this role is a great fit for your skillset and career aspirations - apply now or get in contact with me directly at ******.
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