Digital Marketing Specialist | Melbourne, Au
vor 1 Monat
About VanguardMore than 45 years ago, John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs. Evidently, it was as bold as it was brilliant. To this day, Vanguard Group still has no external shareholders. That means no share prices to protect, and no profits to generate for outside owners.Today, Vanguard is one of the world's largest investment management companies, serving more than 50 million investors worldwide. For more than 25 years Vanguard Australia has been supporting individual investors, financial advisers, and superannuation members to achieve their long-term financial goals.Team & OpportunityWe are looking for a dynamic and results-driven Digital Marketing Specialist to join our Growth & Retention marketing team at Vanguard Australia. In this role, you will play a key part in delivering impactful campaigns, enhancing customer journeys, and driving business growth. If you're passionate about creating innovative marketing solutions and thrive in a fast-paced environment, we'd love to hear from you.Core ResponsibilitiesCollaborate with the Growth & Retention marketing team to design and execute omni-channel customer lifecycle programs.Work closely with Marketing Managers to execute a range of client communications to engage, retain, and grow our customer base.Test and optimise creative assets, messaging, and marketing tactics across multiple channels to boost engagement and conversion rates.Collaborate with the Marketing Automation team to develop personalised, timely and effective automated journeys.Continuously monitor, analyse, and report on campaign performance to provide actionable insights and recommendations that enhance overall customer experience and campaign effectiveness.Stay up to date on industry trends, best practices, and emerging technologies to improve and innovate Customer Lifecycle Programs.Specialisations that will make an impactBachelor's degree in marketing, Business, Communications, or a related field.3-5 years marketing experience, preferably in the financial services industry.Proven experience in executing digital marketing campaigns to drive business outcomes (e.g. email campaigns, web landing pages).Proficiency in CRM platforms (e.g. Salesforce Marketing Cloud) and analytics tools (e.g. Google Analytics).Strong data analysis skills with the ability to interpret metrics and derive actionable insights.Ability to manage multiple initiatives and deadlines simultaneously.Great stakeholder management skills to ensure effective and timely delivery of end-to-end digital campaigns.Displays initiative and the ability to work both independently and within a team.Strong ability to problem solve and prioritise business initiatives.Inclusion StatementVanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing."We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.How We WorkVanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
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