Senior Product Marketer
vor 3 Wochen
Marketing Communications (Marketing & Communications)
Lookout is a care management platform that brings calmness and efficiency to Aged Care and NDIS service providers.
We want to see everyone living well at home.
About the Role The Lookout Way is seeking a Senior Product Marketer to deliver effective strategies to drive the adoption and commercialisation of our product roadmap.
We seek an experienced candidate who has worked on a B2B SaaS product in an autonomous product marketing capacity.
Further experience in healthcare, aged care, disability care or allied health industries highly valued.
You will have the support of our product, engineer, data and digital design team to understand our target market, position our products, and create compelling messaging that resonates with our customers.
Responsibilities Understand & articulate key value propositions: Translate technical details into benefits for the user.Market Research: Conduct in-depth market research to identify target audiences, understand their needs, and analyse competitor landscapes.Product Positioning: Develop compelling product positioning and messaging differentiating our products in the market.Product Marketing Strategy: Develop product marketing, messaging and positioning for core assets, growth programs and experiments.Content Creation: Develop high-quality content, including product descriptions, blog posts, case studies, and presentations, to educate and engage our target audience.Feature Launch Campaigns: Plan and execute successful product launch campaigns, coordinating with all departments.Add On & Solutions Campaigns: Plan and execute successful campaigns to drive engagement, coordinating with all departments.Customer Engagement: Build and maintain strong customer relationships through various channels, including forums, customer support messaging, email marketing, and events.Sales Enablement: Provide sales teams with the necessary tools, training, and support to effectively sell our products.Analytics and Reporting: Track and analyse marketing performance metrics to measure ROI and identify areas for improvement.Key Skills & Qualifications 3-5 Years Experience in a similar B2B SaaS product marketing role.Bachelor's degree in Marketing, Business Administration, or a related field.Strong understanding of product marketing principles and best practices.Excellent written and verbal communication skills.Ability to work effectively in a fast-paced environment.Strong analytical and problem-solving skills.Highly Valued Skills Confidence in BA functions/data analytics platforms.Experience working with Learning platforms/training strategies.Experience in change management or project management.What does a week look like? In this role in any week you might be asked to:
Work with the product and packaging team to formulate and execute a product release strategy for a major feature release.Work with the product design and engineering team on strategies to improve subscription or add-on revenue generated by a key product feature.Work with our account management team to understand the most common requests from our client base that can be turned into new solutions or platform products.Work with our sales team to ensure their sales collateral and pitch process is aligned with the current product strategy.Work with our marketing design team to bring complex features to life with simple visuals and value statements.Work with senior management to identify additional opportunities within the product that can be productised and formulate go to market strategies for this functionality.What's in it for you? We are prepared to offer a competitive salary package of around $140,000 to $150,000 per year plus super, depending on your skills and experience.You'll work remotely from anywhere in Australia as long as you have a stable internet connection and a comfortable setup.
We do have offices throughout the country for face-to-face contact.You will get an annual $500 health and well-being allowance to spend on anything contributing to your health and well-being away from work.On top of the standard 4 weeks of annual leave, after your second year, you will accumulate an additional day of annual leave each year you are with us.
You will also have access to our Pandemic Leave policy and have the chance to purchase additional annual leave.Access to our employee assistance programme, where you can receive free confidential and professional counselling.Parental leave benefits – All caregivers who are eligible for the government's paid parental leave scheme will receive top-up wage payments.
Additionally, primary caregivers will receive top-up superannuation payments for their first year of unpaid parental leave.One free membership plan with our sister company, Five Good Friends, which covers the Care Management fees.
This could be worth more than $7000/yr.Working for a company that has an employee engagement score that is 6% higher than the top 10% industry average (we are actually a great place to work).And… after 5 years of continuous service, you will receive a trip to Okinawa, Japan - the community that inspired the creation of The Lookout Way and Five Good Friends.
Costs of your return economy airfare, 5 nights in hotel accommodation and airport transfers will be paid.Your application will include the following questions:
How many years of project management experience do you have?Which of the following statements best describes your right to work in Australia?How many years' experience do you have in market research?How many years' experience do you have as a Product Marketer?What's your expected annual base salary?Do you have a current Police Check (National Police Certificate) for employment? #J-18808-Ljbffr
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Senior Product Marketer
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Brisbane, Österreich The Lookout Way VollzeitMarketing Communications (Marketing & Communications)Lookout is a care management platform that brings calmness and efficiency to Aged Care and NDIS service providers. We want to see everyone living well at home.About the RoleThe Lookout Way is seeking a Senior Product Marketer to deliver effective strategies to drive the adoption and commercialisation of...
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