Marketing Consultant
vor 2 Monaten
Melbourne, Victoria | RACV Head Office Permanent Full Time | Hybrid Working A Competitive Salary | Discounts on Selected RACV Products Great things start here RACV is an organisation that's broader and bigger than you think – beyond the trusted roadside assistance and insurance lines, and significant portfolio of Leisure products including RACV Resorts. At its core, RACV is the largest member organisation in Victoria, and we're trusted to be there for our over 2 million members. About the Opportunity The Leisure Marketing team is accountable for driving acquisition and strengthening relationships with existing customers. The team is responsible for developing and delivering the strategic marketing plan across the Leisure portfolio, including proposition development, media strategy, and customer acquisition/retention effectiveness. Reporting to the Marketing Lead Travel & Experiences, the Marketing Consultant is integral to the team, providing support on key programs of work and leading several projects across small and medium marketing initiatives. Come along for a new journey You'll be instrumental in ensuring our Leisure Marketing team delivers exceptional service. Here's a glimpse of what you'll be doing: Develop campaign plans and briefs, facilitating operational planning and media & creative development. Lead the planning and delivery of travel and experiences activities such as Travel Insurance, tickets, and destination campaigns. Manage the production of campaign elements, ensuring appropriate sign-off from relevant parties. Support the Marketing Lead in executing campaign elements across the T&E portfolio. Develop collateral to support our leisure portfolio. Track campaign progress, optimise and refine as necessary, and report performance weekly. Demonstrate creative excellence across all communication mediums. Recognise business improvement opportunities from campaign activity. Support Marketing Managers with Post Implementation Reviews. Support and lead the Marketing Coordinator through coaching in best practice campaign management. Capture key learnings and input into the overall PIR. Effectively manage allocated budgets and ensure regular tracking. Deliver campaigns on time and on budget, ensuring targets are met. What you'll need to be successful 5+ years experience in campaign management across various mediums, including digital activity. Bachelor degree in Business, Marketing or similar qualification. Sound communication skills with a proven ability to translate technical information. Strong stakeholder management skills. Good project management skills. Good knowledge of Microsoft Office packages. Travel Industry experience is an advantage. There's so much on offer when you join RACV with benefits including Flexible work environment to balance work and home. Generous discounts on home and car insurance policies. Club Membership and discounts across all RACV resorts. Discounts from corporate partners updated monthly. Our difference At RACV, we maintain a diverse and inclusive workplace, believing it is essential for our continued success. We want our people to feel welcome and appreciated for who they are. If you require any reasonable adjustments to the recruitment process, please let our Talent Acquisition Team know. Application Process You can learn more about RACV at careers.racv.com.au Applicants will need to provide evidence of their eligibility to work in Australia and consent to a criminal record check. How to apply: Click Apply Now and log in to your Candidate Profile If required, click Forgot your password to receive a link to reset. If you have not previously registered: Click Create an account to apply for our career opportunities; or Click Apply Now and create your Candidate Profile as part of your application.
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