Digital Experience Manager

Full-Time, Permanent PositionSouth Wharf CBD Location with Flexible Work OptionsJoin an organisation during an exciting time of transformation and growthWork in a 6-Star Green Rating buildingJoin our teamMelbourne Convention and Exhibition Trust (MCET) operates an expanding portfolio of major venues; Melbourne Convention and Exhibition Centre (MCEC) and the upcoming Nyaal Banyul Geelong Convention and Event Centre. Committed to innovation, sustainability, and excellence, MCET plays a pivotal role in positioning Victoria as a leading global destination for conferences, exhibitions, and world-class events and experiences.At MCEC, ideas come to life and the world's thought leaders gather. We love all communities and interests, creating a space where everyone is welcome. We blend trendy eats, sustainability, and cutting-edge tech to create mind-blowing events. As industry leaders, we host Australia's most significant events year-round.Nyaal Banyul will be Australia's newest convention and event centre. As we approach our venue opening in 2026, we're seeking passionate individuals eager to contribute to a community-driven vision. Join a team that values collaboration, creativity, and cultural respect, and help us create something truly special.Our offices located in the iconic MCEC venue offers stunning views of the Yarra River and Melbourne cityscape. For four years in a row, we are proud to have been named an Australian Business Awards Employer of Choice.About the roleWe are seeking a passionate and hands-on Digital Experience Manager to define and deliver best in class digital experiences across multiple websites, email and search channels, as we go through business transformation with our expanding venue portfolio.In this role, you will identify customer pain points and needs, translating them into seamless digital solutions, while establishing our newest venue as we work towards opening.Reporting to the General Manager of Marketing, this role drives the strategy, development, and performance of Melbourne Convention and Exhibition Centre and Nyaal Banyul Geelong Convention and Event Centre online presence, ensuring every customer interaction is intuitive, engaging, and aligned with our broader marketing and business objectives. Together, we strive to deliver connected experiences that set new standards in user journeys, feature enhancements, and UX design.About the teamYou will join a passionate and collaborative team that is deeply committed to creating exceptional digital experiences for our customers. With a customer-first mindset at the core of everything we do, the team works closely across functions to identify innovative digital solutions.What you're here to doManage digital experience and develop optimised journeys, connecting the experience across websites, eDM and search.Solve complex problems using process understanding and technical knowledge to recommend digital solutions that address needs or pain points.Oversee delivery of best-in-class UX and determine roadmap to deliver continuous improvement across multiple websites.Understand integration requirements, translating connections between core business systems and front-end UX in collaboration with ICT.Contribute to digital transformation initiatives and where possible, explore omni-channel strategies connecting digital experience with in-venue experience.Apply analytical mindset and determine key performance indicators to measure overall impact and drive continuous improvement for website, eDM and search channels.Manage regular digital reporting across channels, identifying optimisation needs.Set direction for SEO/SEM and eDM strategies, providing guidance for optimisation to the Digital Specialist to deliver on revenue and key results.Oversee best practice eDM segmentation and user flows, ensuring purposeful strategies are developed and executed aligning to business objectives.Oversee connected user experience for campaigns across digital channels to drive revenue.Provide guidance to Digital Specialist on digital media buying where required.Lead the planning and execution of website updates, improvements, and redesigns.Collaborate with Brand Marketing for content creation.What you will need7+ years of experience managing e-commerce websites and digital platforms.Strong hands-on experience as a digital manager.Demonstrated ability to lead teams and develop direct reports.In depth experience in running web design and development projects.In depth experience in UX, web design and knowledge of traditional and headless CMS.Strong web analytics experience with exposure to Google Analytics 4.Familiarity with collaboration and project management software such as Microsoft Teams, Miro, Jira and Confluence.An understanding of CRM, email marketing and marketing automation tools including but not limited to Mailchimp or related platforms.Understanding of Google Ads, SEO and SEM.Understanding of working with ICT and business solution architecture.Proven track record of improving website performance, optimizing conversion rates, and growing online sales.What's in it for you?No day is the same, with growth as we open a second venue in a new destination in 2026.Car space + discounted in house Dry-cleaning.We offer free breakfast & lunch–full weekly menu from our Chefs.14 weeks paid parental leave.Flexible and hybrid work options.Purchased leave, healthy days, volunteer days and more.Friendly and inclusive environment.A well-being program and initiatives.Cultural diversity is valued and supported.Emphasis on learning and career development.Discount on health insurance, childcare discounts and more.Free event tickets & employee discounts at onsite restaurants, cafes, and parking.5 days personal leave from the day you start (the remaining allocated after 6 months).After the first year, you are allocated a further (10) days on each twelve-month anniversary thereafter.An Employee Assistance Program (EAP) that is available to employees and their families.And so much more…….Your wellbeingWe care about you beyond your job satisfaction. Our health and wellbeing initiatives are continuing to expand to help encourage your personal and professional growth.Our Employee Assistance Program offers confidential counselling and Healthy Day leave.Our Fitness Passport provides discounted access to a wide choice of gyms and pools across Melbourne.Financial wellbeing support through confidential and independent Money Assist specialist coaching.Our communityFind endless opportunities to join community initiatives. We proudly partner with top Australian charities that share our values of sustainability, inclusivity, and innovation. Through our community program, we provide almost $2 million in support each year to help them make a difference.Discover more about our venues:At MCET, we're not your typical event venues. We're a dynamic team passionate about bringing event ideas to life. With over 1,000 bespoke events yearly, we pioneer new possibilities in event excellence. Our people are not just the best at what they do, they're the best at doing things no one else has done before.MCEC.com.auNyaalBanyul.com.auLearn more about who we are.We're all about making events matter - see how we create impact for our people, visitors, and community.Learn about our sustainability goals.View our policies and statements.Built on the banks of the Birrarung (Yarra River), MCEC Acknowledges the Traditional Owners of Narrm (Melbourne), the Wurundjeri Woi Wurrung people of the Kulin Nation. We pay our respects to their Elders past and present, and to Elders of all First Nations communities that visit MCEC. We recognise the ongoing significance of the Birrarung to Traditional Owners as a life source and a meeting place for millennia and seek to honour this long-standing tradition of building community and exchanging ideas on these lands.As operators of the future Nyaal Banyul Geelong Convention and Event Centre, we Acknowledge the Traditional Owners of Djilang (Geelong), the Wadawurrung people of the Kulin Nation. We pay respects to their Elders past and present, and thank them for gifting the venue its name, returning language to Country. Meaning 'open your eyes to the hills', once open, Nyaal Banyul will encourage visitors to the centre to look deeply and appreciate the landscapes and history of Wadawurrung Country.
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