Analyst, Marketing Analytics

Vor 2 Tagen


Melbourne, Österreich American Express Services Europe Limited Vollzeit

Job Description - Analyst, Marketing Analytics (24023781)
You Lead the Way.
We've Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways.
When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other.
Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success.
Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day.
And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Introduction and background The Customer Lifecycle Marketing team within American Express International Card Services is responsible for the growth, engagement and retention of our customers.
The team leverages data and insights to create and deliver compelling and value-driving marketing content to customers via digital and dialogue communications channels.
The role is responsible for the development, management and delivery of data driven content and customer insights via the channel's primary CRM system (Oneforce).
It entails day to day liaison with channel leaders and support teams to ensure operational effectiveness, and close partnership with marketing and product colleagues to ensure optimal transmission of broader marketing strategies and initiatives to the dialogue channel.
This exciting, fast paced role in a fun team comes with responsibility for a highly visible and growing area of the business.
Reporting to the Senior Manager, Marketing Analytics, the ideal candidate for this position will be comfortable managing the competing priorities, deadlines and wide range of stakeholders including business leaders, technical partners and frontline colleagues.
You will be required to work with and develop CRM systems and possess a successful track record of marketing channel management and strategy implementation.
Key Responsibilities of the role include: Launch and maintain customised data insight framework for Sales business development (BD) and supplier account development (AD) teams for driving better business spend performance and retain the existing accounts.Consistently maintain the master list of new accounts acquired with detailed information of sites/teams/treatment allocation/results.Partner with planning team to maintain the mapping list Parent level account listing and allocate One.Force ranking for growth and retention supplier AD accounts.Update and manage One.Force triggers based on existing analytical models with merchant recommendations on a colleague level: Upload, delete, modify, or enhance triggers.Partner with functional leaders, business partners and marketing colleagues to allocate accurate campaign and colleague inputs into data models.Regularly run and maintain account ranking via Customer Prioritisation Framework (CPF) for Growth, Retention, Lending, and X-sell recommendations.Produce regular/adhoc reporting for supplier payment, early engagement, and internal acquisition accounts.Support adhoc data extraction for deep dive analysis and insight generation.To be considered for this position you will have: Strong technical and analytical skills with the ability to apply both quantitative methods and business skills to drive results.Programming skills are preferred.
Experience with Big Data programming is a plus.
Advanced Excel skills mandatory.Excellent verbal and written English.Superior data analytics with an ability to distil insights and innovatively problem-solve.Team player who is flexible and maintains a positive attitude even during changing work priorities.Self-motivated with superior organizational/Time management skills and a dynamic, positive and energetic attitude.Required to be in the office at least 3 times a week or more as required.Minimum Qualifications We back our colleagues and their loved ones with benefits and programs that support their holistic well-being.
That means we prioritize their physical, financial, and mental health through each stage of life.
Benefits include:
Support for financial-well-being and retirement.Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location).Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.Generous paid parental leave policies (depending on your location).Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).Free and confidential counseling support through our Healthy Minds program.Career development and training opportunities.Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
JobMarketing
Primary LocationScheduleFull-time
Job PostingJan 6, 2025, 3:38:22 AM - Jan 13, 2025, 4:59:00 AM
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Additional Note for US Applicants: American Express does not currently utilize the AI capabilities of its application management platform in making employment decisions.
If you have a disability and would like to request an accommodation in order to apply for a position you may contact us by emailing Please indicate if you would prefer a response via email or phone.
US applicants may also contact us by using the US Toll Free number 1-833-707-1981.
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