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Brand Manager – Foodservice
vor 2 Monaten
Brand Management (Marketing & Communications) Full time Bulla Dairy Foods is 100% Australian owned and operated and has been proudly making dairy products in country Australia for six generations.
We are one of Australia's oldest family-owned dairy companies and believe in our brand, our people and take pride in crafting dairy products for the world.
We currently have an exciting opportunity for an experienced Brand Manager to join our Commercial Marketing team.
Reporting into the Head of Marketing, you will play a pivotal role in driving the success of our brand across foodservice distributors, quick service restaurants (QSR), key corporate accounts, cinemas, stadiums, and other commercial venues.
Your responsibilities will include: Lead and manage NPD projects, brand activations, and promotional campaigns within the commercial channel.Develop and prepare portfolio plans, analyse key market data, and provide insights to identify opportunities for growth.Collaborate closely with internal teams and external partners to drive trade promotions, pricing strategies, and customer engagement.Track and manage the commercial marketing budget, providing accurate forecasts and financial insights.Build and maintain strong relationships with brand ambassadors, agencies, and other key stakeholders.Evaluate competitor strategies and implement plans to ensure Bulla's competitiveness in the market.Ensure timely updates for the Bulla commercial channel website and monitor the effectiveness of PR and communication programs.You will have: Bachelor's Degree in Marketing or Business.Minimum of 3 years of experience in marketing, particularly within the foodservice, QSR, or food & beverage industries.Proven experience in trade activations, promotions, and new product development.Strong analytical skills with the ability to identify trends and opportunities in complex market data.Excellent communication and relationship-building skills.A collaborative mindset with a focus on innovation and improvement.Valid Australian Driver's Licence and flexibility for occasional interstate travel.What we can offer you: Hybrid working model with flexible work-from-home arrangements.Opportunity for professional growth within a supportive team environment.A great cultural environment in a proud, Australian family-owned business.Short-Term Incentive Program.Corporate clothing allowance.Free parking at all our sites.How to apply: This is a rare and exciting opportunity within a reputable family business.
With great opportunities for personal growth and development, you'll contribute to the success of this iconic household brand with a long history and bright future.
Apply now by "hitting apply" to join the Bulla family.
Note, you will receive an email from Breezy after your application with a questionnaire, please complete this to finalise your application At Bulla Dairy Foods, we are dedicated to fostering a diverse, equitable, and inclusive culture where everyone feels they belong.
We value diversity and the unique contributions of each team member.
Our goal is to create an environment where all employees feel valued, respected, and safe, enabling them to perform at their best and reach their potential.
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