Crm Manager
vor 1 Monat
Direct Marketing & CRM (Marketing & Communications) Full time A family-owned and truly global international business, the Haircare Group works closely with manufacturers and distributors in supplying salons with high-quality, professional haircare both locally and abroad.
They are a team of fiercely enthusiastic, passionate professionals driving the industry forward and committed to excellence, delivering what they do with integrity and respect for each other and the community they serve together.
Due to ongoing growth, an outstanding new role as CRM Manager has arisen at their Melbourne office.
This role will oversee the company's CRM strategy and lead the Klaviyo integration, ensuring a seamless transition and maximizing customer engagement.
They will drive personalized communication and optimize lifecycle marketing efforts.
Key Responsibilities:Manage end-to-end development, execution, and continuous optimization of email and SMS personalization campaigns that align with activity plans and business objectives.Continuously refine CRM strategies to support brand, business, and team objectives based on insights, analytics, and reporting.Oversee development and delivery of email marketing campaigns as part of Go-To-Market plans.Maintain database integrity, segmentation, and growth to retain and expand the customer base.Work closely with the B2B E-commerce Manager and Performance Manager to develop integrated communications campaigns and optimize customer lifecycle management.Coordinate with internal brand teams, designers, and agency partners to manage campaign assets and ensure high-quality outputs.Lead A/B testing within email and SMS channels, documenting results to inform future strategies.Compile reports to track KPI achievement, ensuring the team is informed on campaign performance.Manage team workflows, ensuring timely campaign execution, alignment with briefs, approvals, and team communication.Act as the liaison for troubleshooting data or integration challenges with the email platform, collaborating with the Digital Product Manager and IT team where necessary.Lead, guide, and develop future team members to meet objectives and deliverables.Improve CRM processes for efficiency, taking charge of reviews, optimization, and rollout.Key Skills Required:Experience in a similar CRM specialist or management role that demonstrates driving company profitability and growing key customer metrics.Demonstrated experience in Customer Lifecycle and automation management.Excellent project management and communication skills with the ability to balance rigorous attention to detail with swift execution.Strong stakeholder management and communications skills.Experience with A/B testing, messaging, and post-campaign analysis.Hands-on experience working within Email Service Provider and Marketing Automation systems.Excellent analytical, numerical, and planning skills.Pro-active approach with analytical thinking and problem-solving skills to enhance customer experience.Prior experience in campaign management, either agency or client-side.Excellent written and verbal communication skills. #J-18808-Ljbffr
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