University Of New South Wales | Head Of Brand Marketing
Vor 6 Tagen
Head of Brand Marketing (Societal Impact)Job no : 528674Work type : Full TimeLocation : Sydney, NSWEmployment Type : Full-Time (35 hour week)Duration : Continuing RoleLocation : Kensington NSW (Hybrid Flexible Working)About UNSW and the Division of Societal Impact, Equity and Engagement (DSIEE)The UNSW mission is to advance Progress for All through transformative education, innovative research and meaningful engagement with people, communities and partners in Australia and around the world.The UNSW Division of Societal Impact, Equity and Engagement (DSIEE) leads UNSW's efforts in making positive societal impact, promoting equity and inclusion and driving engagement activities that enhance UNSW's reputation as a key contributor to society through its research, teaching, and community engagement.Why your role mattersAs part of a new transformation mandate across the division, this newly created position within the Marketing & Digital Experience portfolio will be instrumental in driving UNSW's global brand reputation and distinctive positioning, which is central to our new 10-year strategy.
We are seeking a Head of Brand Marketing (Societal Impact) to lead the strategic and operational marketing efforts of our Societal Impact marketing team.
This pivotal role will oversee the development and delivery of high-performing B2C and B2B marketing campaigns, designed to amplify UNSW's societal impact framework and highlight the distinctiveness of the UNSW brand in line with the University's 'Progress for All' strategic plan.In this role, you will collaborate with diverse stakeholders to craft marketing strategies and executional plans that align with business objectives and budgets, all supported by an evidence-based approach.
Reporting to the Director of Marketing & Content, you will play a key role in shaping and implementing an integrated Societal Impact Marketing Strategy that serves the University's priorities and engages target audiences.Key Responsibilities:Deliver impactful campaign activity and manage associated content across B2C and B2B touchpoints with clear goals and measurable outcomes.Lead a team of three direct reports, ensuring effective execution of the Societal Impact marketing strategy.Oversee the marketing and content strategy across all Societal Impact channels, driving performance and collaborating with UNSW stakeholders to enhance awareness, engagement, and conversion.Advise the Marketing & Digital Experience leadership team, plan Societal Impact marketing strategies, and oversee key annual campaigns.Develop initiatives to boost UNSW brand awareness and engagement, ensuring standout against competitors.Manage agencies and internal teams to deliver high-quality, integrated activities efficiently.About You:You will hold a relevant degree with extensive experience in marketing, content and campaigns, or an equivalent level of industry knowledge gained through a combination of education, training and experience alongside:Proven marketing leadership experience within highly complex matrix organization.Demonstrated ability to provide strategic brand and marketing advice and operational support to Senior Executives.Strong commercial acumen and an ability to set targets and plan complex work plans.Extensive experience with sophisticated B2C and B2B brand portfolios.Outstanding written and verbal communication skills.Advanced stakeholder management and relationship development skills.Advanced leadership and strong people management skills.Extensive experience in managing agency partners.How to Apply:Submit your CV & a succinct one-page cover letter detailing your interest and suitability for the job before 15th January 2025 by 11:55pm.Please note: Sponsorship is not available for this role; valid Australian working rights are required on application.UNSW Benefits and Culture:People are at the core of everything we do.
Our benefits include:Flexible Working Options (work from home, flexible hours etc)Additional 3 days leave during December festive period.Up to 50% discount on UNSW coursesFlexible 17% Superannuation contributions, additional leave-loading payments and salary sacrificeDiscounts and entitlements (retail, education, fitness passport)Job queries contact:Chloe Gane, Talent Acquisition Consultant E: is committed to equity diversity and inclusion.
Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged.Advertised: 20 Dec 2024 AUS Eastern Daylight TimeApplications close: 15 Jan 2025 AUS Eastern Daylight Time#J-18808-Ljbffr
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