Email Direct Marketing Specialist
Vor 5 Tagen
Who are we at e&s?
For 60 years, we have been making life better for Victorians at e&s. A family business with a big heart, we are making people's lives better by providing them with the best kitchen, bathroom and laundry appliances for their needs, coupled with a shopping experience that just feels easier. Through our expansion into convenient state-wide locations, we are a proud, honest, and respectful employer. We stand by our people and our customers every day because we are people first.
The Opportunity:
Join our Marketing team as the Email Marketing Specialist, where you will be instrumental in growing and optimising e&s' email marketing efforts. You will play a vital role in engaging with our loyal customer base and driving sales through customised and targeted email campaigns. This is a unique opportunity to collaborate across teams and innovate in direct marketing strategies, ensuring we continue to deliver exceptional customer experiences.
Key Responsibilities: Develop and execute a comprehensive email content calendar, aligned with business goals and product launches.Build strong customer connections through engaging email marketing content, ensuring our brand and values shine through every interaction.Work cross-functionally with marketing, sales, and E-Commerce teams to ensure email strategies align with broader business objectives.Manage and segment customer data to ensure accurate targeting.Identify opportunities for increasing online and in-store engagement and sales through email initiatives.Regularly monitor, report, and optimise email campaign performance.Drive continuous improvements through A/B testing and performance analysis.Stay current on email marketing best practices and deliverability to maintain a high sender reputation. Skills & Knowledge: Experience with email automation platforms (e.g., Dot Digital, Mailchimp, HubSpot) and building triggered email campaigns.Strong understanding of email marketing principles, including deliverability, segmentation, personalisation and automation best practices.Proficiency in analysing email performance metrics (open rates, click-through rates) and optimising campaigns based on data insights.Strong written communication skills, with attention to detail in crafting engaging and relevant email copy.Ability to manage multiple tasks in a fast-paced environment, prioritising deadlines and stakeholder requests.Familiarity with basic design principles to create visually appealing email content (preferred but not essential). Experience: 3+ years of experience in email marketing, developing campaign strategies and managing content calendars.Proven experience in customer segmentation and personalisation to drive engagement.Experience collaborating with cross-functional teams and managing multiple stakeholders.Adaptable with a strong work ethic and eagerness to learn.Bonus: Experience with automation tools and knowledge of the appliance retail industry. What We Offer: Competitive salary package with flexible working arrangements.Access to Wellbeing programs and support through our Employee Assistance Program.Generous Staff Product Discounts & Benefits (Private health insurance, Novated car leasing, Hotels & Energy providers).5 weeks annual leave on your 5 years of service.Invitations to exclusive supplier events and galas.A dynamic work environment where your contributions make a real impact. e&s is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and welcoming environment for all employees. If you require any accommodation or want to find out more, please don't hesitate to reach out to ******.
Please note that only shortlisted candidates will be contacted for an interview.
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