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Director Of Brand Strategy
vor 2 Monaten
Join our Banking and Financial Services, Marketing team as the Director of Brand Strategy.
You will have a unique opportunity to evolve our brand strategy to support our ambition to grow our consumer brand.
At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities.
We are a global financial services group operating in 34 markets and with 55 years of unbroken profitability.
You'll be part of a friendly and supportive team where everyone - no matter what role - contributes ideas and drives outcomes.
What role will you play?
Reporting to the Head of Brand and Consumer Marketing, you will lead a senior team including brand experience and governance, creative excellence and the creative design functions to ensure they deliver exceptional brand and creative outcomes and drive efficiencies.
In this role, you will be accountable for developing and executing our short and long-term brand strategy and translating this into a road map to deliver our ambition.
The brand strategy will also be developed into a 'living the brand' program of work to educate, engage and equip the consumer (home loans and deposits) and digital ecosystems to bring the brand to life through a considered and consistent brand experience across all touchpoints.
In addition, you will be responsible for increasing brand awareness and consideration as a growth lever and develop a strategic brand experience scorecard that measures and tracks performance against the brand strategy.
What you offer 10+ years of experience in Brand strategy for consumer brands
Proven track record of elevating consumer brands and building brand programs including playbooks or guidelines
Experience working in a large and agile organisation in a regulated industry
Expertise in bringing brands to life through storytelling
Executive-level communication, collaboration, and influencing skills.
Experience managing and developing high performing teams by driving clear direction and leaning into coaching and development opportunities.
We love hearing from anyone inspired to build a better future with us.
If you're excited about the role or working at Macquarie, we encourage you to apply.
About Banking and Financial Services Banking and Financial Services is our technology-driven retail bank.
You will be part of a team that supports clients to achieve their full potential - whether that's buying a home, growing a business or investing to manage wealth.
Our commitment to diversity, equity and inclusion We are committed to providing a working environment that embraces diversity, equity, and inclusion.
We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background.
If you require adjustments to your working arrangements or the recruitment process, please let us know when applying.
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