Senior Product Manager Growth

**Who we are**:
Swat.io is a **Software-as-a-Service product** that supports marketers in **Social Media Publishing and Community Management**. We are proud to be an **independent**, **self-financed**,** product-led company**,**focused on building a product that users actually love. We follow a self-service-first approach and intentionally avoid aggressive sales tactics, putting user experience and value at the center of everything we do.

Today, our goal is to continue **growing sustainably** and join the top **1% of SaaS** companies with over **€10 million in ARR**. We want to create a **meaningful impact** for our customers, team, and company, becoming an **integral part of our customers’ daily workflow**. Guided by our core values—we add value, we drive progress, we own it, we thrive together — we prioritize **quality over quantity**. We focus on **exceptional talent** and a **collaborative**, **supportive** culture, believing that **revenue follows quality**, not the other way around.

At Swat.io, we're a team of **50 people** with diverse backgrounds. We focus on staying **lean and agile**, and we’re looking for makers who thrive in this kind of environment.

**Who you are**:
You’ll join our **Product Team**, working alongside another Senior Product Manager and two experienced UX/UI designers, **owning and driving our product growth**. You’re a strategic thinker with a bias to action, fluent in numbers, and driven by measurable outcomes over shiny features.

You’ve worked on growth topics in **subscription-based products**before, and know what it takes to move the needle across the full user journey, from acquisition to retention. You constantly monitor KPIs, spot trends, and **connect product experience with business performance**.

You define your own challenges, run smart, targeted experiments, and thrive when there’s no roadmap, just potential. Whether it’s refining **onboarding**, improving **pricing**and **packaging**, or shaping **in-product upgrade** paths, you care about real, **measurable impact**.

You collaborate confidently across teams, communicate your reasoning clearly, and bring strong arguments to the table, while staying open to better ones.

**Who you are not**:
This isn’t a role for someone early in their product career or looking to move into leadership soon. You won’t be managing a team, and we won’t be creating a title above “Senior Product Manager” any time soon.
If you’re looking for a predefined roadmap, a long list of tasks, or direction handed down from others, this role won’t suit you. You’ll be expected to identify the biggest levers yourself and act on them.
It’s also not the right fit if you’re mostly excited about building big new features. This role is about small, meaningful iterations, refining flows, pricing, packaging, and driving impact where it matters.
We’re not looking for someone who waits for permission or needs others to spark the conversation. You’ll need to lead with insight, bring structure to ambiguity, and take full ownership of the outcomes.

**Purpose of the role**:
Your job is to identify and **unlock our biggest growth opportunities in the Self-Service** across conversion, activation, retention, and monetization. You’ll lead initiatives grounded in data and focus on outcomes. You won’t wait for permission or a roadmap; you’ll **define the challenges worth solving and act on them**. Our Head of Product will support you with strategic sparring, but you'll **own the Self-Service journey end-to-end**.

**That will also include**:

- Constantly **monitoring key product KPIs**, spotting patterns, and acting fast on what creates impact.
- ** Reworking and optimizing the Self-Service flows** across the full user lifecycle, from signup to upgrade to churn prevention.
- Running **small, fast, measurable experiments** rather than chasing big feature builds.
- Creating **upsell opportunities** through pricing, packaging, and product experience.
- Working across a **broad product scope**, from publisher to inbox and beyond, while dealing with platform limitations and finding the right trade-offs.
- ** Pairing with designers** early on to explore problems and define solid solutions.
- ** Collaborating** **closely with skilled and opinionated developers** who value thoughtful input, to enable the development of value-adding features.
- Making sure **Sales and Marketing have what they need to talk to customers** and win them over.

**We expect you to**:

- Take **full ownership of product growth challenges**, including planning, execution, and outcomes.
- Become the go-to expert on product-led growth within the team. As we’ll keep building new features, your opinion and perspective on how it fits into the offering will matter.
- ** Make data-informed decisions**: Rely on insights, not assumptions, your decisions start with data, and you know what to look for.
- Communicate clearly across teams, with strong reasoning and a bias for action.
- Deliver a measurable p