Pr & Media Manager Emea (M/F) /d

PR & Media Manager EMEA M/F/d

OVERVIEW OF THE ROLE

Reporting to the EMEA Marketing Director, you will be a member of the EMEA Marketing department located in Mondsee, Austria. Through close collaboration with the Marketing, Product, CPD and Commercial teams in both Europe and the HQ in Denver, you will help identify and leverage product and performance innovation stories from the BOA world and bring these to our key constituants (Industry Experts, Brand Partners, Retailers and Consumers) through carefully selected media channels and partnerships. You will lead a diverse portfolio of PR & Media projects and events across Germany, Italy, France, Spain, UK and further European markets as required, via a mix of agency and direct relationships. This pivotal and exciting role, within in a rapidly growing organization will require a strong knowledge of the European sporting goods industry, a passion for technical products and a successful track record of concepting, developing and executing integrated communications projects.
- CORE RESPONSIBILITIES
- Partner with the Global PR/Marketing organization to ensure regional nuances are considered in the creation of global strategy, tools and assets.
- Work closely with the EMEA Marketing Director to develop and execute highly integrated PR & Media operating plans that are on time, on budget and deliver against Regional/Global KPIs.
- Maintain an expert understanding of the European media landscape and build strategic relationships with the outlets critical to achieving BOAs short and long-term industry goals.
- Support the Marketing Director in the media planning and buying for specific paid campaigns.
- Own the development of regionally specific PR/Media related creative content and tools such as press kits, seeding material,advertorials, print and online assets that align with BOA’s brand strategy.
- Plan and execute regional PR showrooms, key media office visits, PR product launch events and trade show activities.
- Establish and maintain effective working relationships with Product, CPD, and Commercial teams to build an in-depth knowledge of product/performance innovation, ensuring all external communication is highly targeted, carefully curated and credible.
- Lead, manage and evaluate ongoing agency partnerships and activities.
- Ensure maximum impact and efficiency of the overall PR/Media program through clearly established KPIs, a detailed annual planning process and a regular reporting framework.
- QUALIFICATIONS & REQUIREMENTS- Active interest/participation in a number of sports within BOA’s core product focus (Cycling, Trailrunning, Mountaineering and Snowsports )
- Bachelor’s degree in PR, Journalism, Communication or Marketing
- 5+ years experience working in PR / Communications linked to the sports industry
- Fluency in German and English; a third European language would be highly appreciated
- Experience managing and executing projects across multiple European countries
- Competence in media segmentation, planning & buying
- Excellent copy-writing skills and a sharp eye for overall creative execution
- A highly organised, flexible and hands-on approach
- Ability to build relationships and collaborate effectively with diverse constituants
- An open personality, comfortable with interacting and presenting to different audiences
- Occasional flexibility for evening / weekend work to attend trade shows and events
- WE OFFER- Challenging tasks in a successful and innovative company based in the beautiful lake area of Salzkammergut.
- A welcoming working environment in a committed and international team of employees.
- Learning and development opportunities
- Flexible Working Hours
- Amazing company activities and events
- Competitive compensation package
- For legal reasons, we are obliged to point out the minimum salary for this position according to the collective agreement, which is from 2247. EUR gross per month. However, our attractive salary packages are based on current market salaries and are therefore significantly above the stated minimum salary, depending on your experience and skills.