CRM Campaign Manager

**Drink More Water, together we grow.**

Here at waterdrop, we make drinking more water fun, convenient and most importantly, sustainable Discover the world of innovative and eco-friendly hydration solutions with our fruity little cubes - Microdrinks - that save up to 98% plastic compared to drinks in 500ml plastic bottles and help score one for the planet. Our centrally-located headquarters offers a vibrant environment, featuring an on-site restaurant and gym, not to mention the opportunity to connect with prospective colleagues from all over the world. With a successful online presence, 40+ stores around the world, dedicated B2B partners and over 22,000+ retail and branded stores, we can’t wait to take this journey to the next level -** with you**

**Your responsibilities at waterdrop**:

- As a CRM Campaign Manager (M/F/d) you are overseeing the **retention & CLV of our existing customers** and are responsible for shaping our** B2C sendout initiatives for our product launches & promotions**:

- You own the coordination of global and local CRM campaign calendar, as well as content and offers conceptualization in all markets
- You collaborate with sales channels, brand, and content teams to develop integrated communication with our customers
- You drive customer segmentation strategies to optimize campaign targeting and maximize engagement.
- You continuously analyze our customer engagement and purchase behaviors in order to derive actionable insights & optimize customer retention
- You leverage AB-/multivariate Tests and consistently analyse data and performance to measure the effectiveness and derive further optimizations of all campaigns
- You are continuously improving processes to enhance efficiency and streamline workflows
- You manage sender reputation and list hygiene, ensuring compliance with regulations, and develop deliverability strategies

**Your strengths and qualifications**:

- You finished a Bachelor’s or Master's degree in Business, Marketing, Business Informatics or any other related field
- You have 3+ years of experience in CRM or Marketing overall and are well-versed in customer activation, retention marketing and lifecycle management
- You bring a data-driven mindset, like testing different approaches and know your way around Google Analytics and visualization tools (e.g. Google Looker Studio)
Your proficiency with CRM tools (e.g., Klaviyo, SalesForce, HubSpot) and marketing platforms ensures deep understanding of how to set up campaigns and troubleshoot technical issues across different channels
- You have an eye for detail, design, and user experience
Your ability to prioritize and your structured & strategic working approach enable you to prosper in a fast-paced, and results-oriented environment
- You love to work with people from different teams and backgrounds and your profile is rounded off by your fluent English skills

**What we offer you**:

- A **high-achieving**, **international community** of waterdrop colleagues, located in a brand-new HQ in Vienna, Austria
- **Development opportunities** in one of the fastest-growing e-commerce companies in Europe
- **MyClubs sports vouchers**, to have a sporty balance
- In-house **fitness centre**:

- In-house **company doctor & Instahelp vouchers**:

- In-house restaurant with **subsidized healthy meals**, for a break with your colleagues
- **Discount** on your waterdrop purchases
- Legendary summer and Christmas **parties**

The minimum salary for this position is EUR 45.000 gross per year on a full-time basis. Depending on your qualifications, there is the willingness for overpayment.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business and enables us to solve important problems and deliver added value. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be.